ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7 million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

DiscoverOrg

MARCH 31, 2016

Please Note: This is an editorialized list and is in no way inclusive of all of the amazing women CIOs leading today’s top IT organizations. Enhancing its IBM Maximo facilities management application to include mobility and integration across ARCC processes, GIS applications, SAP, OpenText and fleet management applications.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

Hubspot

JUNE 14, 2018

The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. Here are the ten best eSignature solutions in 2018. eSignature software makes it easy to collect and store these kinds of signatures, usually by enabling you to put entry forms in your documents. That’s a lot of contracts.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Best Practices 99

Convince & Convert

NOVEMBER 10, 2015

Customer service doesn’t matter. Marketing sure as hell doesn’t matter. But, if Ryver’s product is anything like their marketing, I’m in. How does Ryver manage to be free? Then we will ship Ryver Enterprise for big companies. Image via BigStockPhoto.com. Without trust, nothing else matters.

Enterprise Management 166

Enterprise Management Marketing Management Paid Search Agency Terms and Conditions 166

Hubspot

AUGUST 14, 2018

knew he could solve this frustratingly prevalent problem with blockchain technology, so, in 2012, he founded Ripple. Chain is a blockchain development company that builds cryptographic ledger systems for the financial services industry. According to the Institute of International Finance, global payments cost $1.6 Intellectsoft.

Digital Asset Management 75

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 75

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. Reach out to your RebelMouse account manager to get this process started.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Lenny's Newsletter

AUGUST 29, 2023

Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. engineering manager, social media manager) Pain point you’re solving (e.g. sells software that’s $10k ARR) Geo (e.g. Everyone landed on at least three attributes to describe their ICP.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. Reach out to your RebelMouse account manager to get this process started.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Valasys

OCTOBER 24, 2018

TrackMaven and Skyword have merged to form the numero uno content marketing platform. This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. This merger offers marketers the chance to use fewer tools and more solutions.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

The ROI Guy

OCTOBER 22, 2011

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Budget Programs 40

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing. Kansas City, MO – Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

LeanData

MAY 5, 2017

May 5, 2017 – LeanData , the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The solutions were chosen by Salesforce MVPs and AppExchange All Stars, who are recognized for their knowledge of the Salesforce CRM and vendors in the AppExchange ecosystem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

LeanData

MAY 5, 2017

May 5, 2017 – LeanData , the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The solutions were chosen by Salesforce MVPs and AppExchange All Stars, who are recognized for their knowledge of the Salesforce CRM and vendors in the AppExchange ecosystem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). Let me show you why. And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Customer Experience Matrix

MAY 21, 2015

Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. Kansas City, MO – Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Envy

MARCH 11, 2019

Krebs’ is an award-winning investigative journalist, New York Times Bestselling Author, and a leading authority on cyber crime. Gartner is the world’s leading research and advisory company. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens. Post frequency: Once every few weeks. IT Security.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Walker Sands

MARCH 7, 2019

For the last year, he’s been responsible for managing the entire PR group based in Chicago. Erin Jordan , Vice President and Partner – Erin joined Walker Sands in 2012 and today oversees the PR department’s work in retail and marketing technology.

Enterprise Management 40

Enterprise Management PR Work Management Marketing Management 40

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! The software is just a vessel.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! The software is just a vessel.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 07/25/2012. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. These findings are leading some to predict that the ability to attract and retain talent will quickly become a major IT challenge.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

The ROI Guy

NOVEMBER 14, 2012

The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? Cloud Computing – where the business procure their own infrastructure, platforms and software as a service. BYOD - users purchasing their own work tablets, laptops and other devices.

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Hubspot

JANUARY 25, 2023

The Five Stages of Entrepreneurship divide the startup journey into more manageable chunks. Each stage of your entrepreneurial enterprise will come with unique challenges. Identifying a problem in an existing market. Focusing on niche markets. That’s especially true if you start the process without a roadmap. The result?

Validation 45

Validation Enterprise Management Work Management Peer-to-peer 45

Hubspot

OCTOBER 5, 2012

And these insights are invaluable for maximizing your marketing team's spend. You leverage your front line employees that interact with your customers every day; your amazing customer service team! Let's review some of the oft-missed opportunities that marketers have to learn more about their buyer personas.

Buyer Personas 28

Buyer Personas Enterprise Management Work Management Marketing Automation Services 28

Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. The old ways of marketing to and handling customers are under tremendous change.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. At least, that’s how the story used to go. Talk about powerful.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

chiefmartech

MAY 10, 2017

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG. Marketing Technology Landscape Supergraphic (2017) — 61.2MB hi-res PDF.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112