2012 Companies Cross-Selling Startups 
Lenny's Newsletter
AUGUST 29, 2023
of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. In the chart, and in the stories below, notice how most companies landed on exactly three attributes. compliance, internal transparency) Company’s unique way of working (e.g.
Hubspot
JULY 11, 2018
Entrepreneurs used to be those who had an idea, started a company, and made money. They wrote a business plan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors. But in 2018, we’re a startup nation. Actually, we’re a startup world.
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ClickZ
JANUARY 24, 2020
What defines the success of customer-centric companies? They invest in technology (startups, trending technologies – IoT, VR, AI, and data). Whilst they remain in the eyes of their customers a traditional company they still get ahead of the curve by investing in advanced retail analytics and customer data.
SnapApp
MAY 14, 2018
Rather than trying to use the data to appeal to a wide range of company needs, Lever targets this case study at businesses trying to grow with employee referrals. . Since 2012, Lever has raised over $72m from investors such as Y Combinator and Matrix, tackling the tricky tasks every startup faces when breaking into an enterprise market. .
SnapApp
MAY 14, 2018
Rather than trying to use the data to appeal to a wide range of company needs, Lever targets this case study at businesses trying to grow with employee referrals. Since 2012, Lever has raised over $72m from investors such as Y Combinator and Matrix, tackling the tricky tasks every startup faces when breaking into an enterprise market.
Content Marketing Institute
NOVEMBER 20, 2017
It’ll be magic to people in your company. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. It was this type of automation that inspired Paul in 2012 to dig into the possibilities of AI for marketers. It can be your competitive advantage. Image source.
Webbiquity
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Meghan Biro. MeghanMBiro.
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