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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

With each generation facing its own growing set of challenges, it’s no wonder that employee loyalty and satisfaction have been in steady decline over the last 20 years. With each generation facing its own growing set of challenges, it’s no wonder that employee loyalty and satisfaction have been in steady decline over the last 20 years.

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Peace of Mind as a Key Dimension for Measuring Customer Experience

Vision Edge Marketing

In fact, recent research suggests that customer experience is a better predictor of loyalty and word of mouth than any other measure. With the focus on customer retention in the early 1990s, Frederic Reichheld and others began to research customer loyalty and the association between loyalty and profit.

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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

The chart below shows how funds were allocated for 2011 among companies surveyed. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%. This year less than 42% of firms cited brand recognition as a top objective, a significant drop from 54% last year.

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78 Customer Engagement Statistics

Zoominfo

Engagement is driven by price ( 81% ), quality ( 80% ) and convenience ( 55% ), loyalty is about likability ( 86% ) and trust ( 83% ) ( source ). Only 35% of respondents say their company has less than 5% of support interactions taking place over social, compared with 57% in 2011 ( source ). Successful Customer Engagement.

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The Secret To B2B Social Media?

Marketing Insider Group

Summit Augmented Reality For B2B Marketing in 2011? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?" Related Posts: Internet Trends From The Web 2.0