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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Share this on LinkedIn. You can download the executive summary for free (or pay $400 for the full report ). Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Facebook. Tweet This!

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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. of the time.

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How to Screen and Recruit the Best SEO Content Writers

Moz

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. Frankly, “Can you send me your previous writing samples?” So, look through the titles in your candidate’s samples, especially the h1 title. But hiring the best ones?

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share this on LinkedIn. Share this on Facebook.

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tools of the trade: webinars and online presentations

The Effective Marketer

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? You can leave a response , or trackback from your own site.

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B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate

markempa

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Here is a small sampling of some juicier tidbits: If you don’t have strong leadership, you won’t stay on track. “It