ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). What I Like: Cathy header and good combination of graphic with text to get people interested. Not copy intensive and good use of bullet points.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Flickr image from Jurischk. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Flickr image from Jurischk. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40

MLT Creative

NOVEMBER 16, 2010

If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. This report covers just about everything under the sun in terms of what marketers are doing, how they’re doing it and how it’s working for them.

Social Media 40

Social Media Allocation ROI B to B 40

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. You’ve been emailing and snail mailing the same donors you have done for a decade.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Adobe Experience Cloud Blog

MARCH 3, 2011

Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Lead Scoring Buying Cycle 48

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Online Marketing Institute

APRIL 11, 2011

View Comments Gap Between Apple & Android Tablet Market Shares To Decrease by 2015 [REPORT] View Comments Twilight Game Scam Spreading on Facebook [WARNING] View Comments Should You Outsource Your Social Media Efforts? May 12th - 14th, 2011. Let us know in the comments! Reproduction without explicit permission is prohibited.

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

B2B Digital Marketer

SEPTEMBER 29, 2020

She had the opportunity to work on major accounts for a company that leveraged the power of online marketing from it’s very first beginning. Upon her return to the Netherlands in 2011, she started her own company in Den Bosch. We had eco fair, which is a Belgium company as a client. They are now taken over by methods.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. So will this budget season prove to be scarier than most?

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

ClearVoice

NOVEMBER 30, 2021

How to Shoot Video that Doesn’t Suck (2011) by Steve Stockman. Not all marketing copy goes in front of the customer. Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) by Seth Godin. Last, but not least, we finish with a book from the well-known marketing guru Seth Godin.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

The Effective Marketer

JULY 5, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

markempa

SEPTEMBER 23, 2012

Go to the 12-minute mark in this video of a session from B2B Summit 2011 to find out the details: “ Optimizing the Lead: Learn a data-driven optimization process that reduced cost-per-lead by more than 60% in one month.” The contacts are actually in your target market. Test your lists – even if they’re internal.

Buy 120

Buy Ideal Customer Profiles Lead Ranking Lead Scoring 120

Content4Demand

SEPTEMBER 10, 2019

When I joined the G3 Communications family in 2011, my primary task was to help build and launch the Channel Marketer Report brand. Part of that required diving into the channel marketing space. . It makes keeping up with new marketing trends and best practices even more daunting. .

Advertising Channels 46

Advertising Channels Marketing Management Planning Advertising Agencies 46

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. I think it comes down to whether you look at social as more of a direct marketing platform or more of a brand platform. Eric : I know.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Webbiquity

SEPTEMBER 10, 2012

Before joining Adobe in 2006, Ann was vice president of sales and marketing at Intel Corporation. In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Monica Liming-Hu. MonicaLimingHu. CzarinaWalker.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Before joining Adobe in 2006, Ann was vice president of sales and marketing at Intel Corporation. In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Monica Liming-Hu. MonicaLimingHu. CzarinaWalker.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. It’s one thing for someone to say he is an expert in direct marketing, but it’s more powerful when he can to prove it by solving the problems of other direct marketers.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

SnapApp

AUGUST 31, 2017

Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. You can go back as far as Google’s ground breaking Zero Moment of Truth study in 2011. Use that. . . Maggie Fitzgerald.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

MARCH 11, 2013

” Why the future of marketing relies on social by iMedia Connection. Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Online Marketing Institute

APRIL 11, 2011

April 11, 2011 by Leyl Master Black. Support of direct marketing: Adding 200 names to your e-mail database per month. More Business Resources from Mashable: - 5 Design Trends That Small Businesses Can Use in 2011. - Like Tweet. 12 YouTube Clips of Hungry, Hungry Kitties. Like Tweet. Hey Apple, Fix iTunes First.

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40