Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. SmartFocus – purchased by Emailvision in April 2011.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Customer Experience Matrix

MARCH 8, 2011

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business.

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Customer Experience Matrix

AUGUST 23, 2012

Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). Why is this worrisome?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. Only Infusionsoft kept up its 50% rate in both years.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Sales will require development of meeting buyer demands for an experiential interaction with sales that is more than just a focus on relationships alone.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. The new report contains a rich trove of industry information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. But if you do want to consider all these vendors as one industry, the minimum adjustment to make is to account for differences in price.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. For B2B marketing automation, we’re not there yet.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

ANNUITAS

MARCH 20, 2014

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. megheuer how 2 get process adopted?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. This is comparable to standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

JANUARY 10, 2011

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. USA Financial was one of 10 companies recognized for deploying marketing automation tools and re-engineering internal processes in order to drive new revenue growth, produce quality leads and improve campaign results. “We

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.  Image via Wikipedia.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About The Annuitas Group.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. How to implement lead generation programs on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Point

MARCH 12, 2012

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. It’s a win-win for both sales AND marketing. That’s almost 4 whole days.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Instead, I have chosen to produce a list of resolutions for this New Year. Well here we are.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. So content will become targeted and more personal! Content marketing will take a seat at the table, with budget and someone with authority to drive strategic content programs.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Digital B2B Marketing

FEBRUARY 13, 2012

To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Marketers are ready to use data. The emergence of marketing automation in the last three years illustrates how marketers are using data to empower marketing.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

SnapApp

APRIL 18, 2016

If you need to express the importance of a strong marketing technology stack, pull a few of the statistics below, and share them with your leadership team. Stats About Marketing Technology Stack Growth & Success. More than $50B has already been invested in marketing technologies, and there were $6.2B Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 28, 2010

An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. So why shouldn’t your marketing?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Customer Experience Matrix

JUNE 5, 2012

Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. What are marketers to make of all this activity, not to mention Marketo ’s acquisition in April of social marketing vendor Cloud Factory ? Is this the death of marketing as we know it?

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Webbiquity

JUNE 28, 2012

And, with links to readily available data sources (including LinkedIn) you can easily find the individuals with the titles that are your targets. In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

ANNUITAS

AUGUST 1, 2012

Be the domain expert on demand generation, marketing automation and sales enablement. 5. Be Patient: In 2011, Curtis Granderson , the Yankees centerfielder, was hitting an abysmal.213 1. Educate: Be seen in your organization as the one who knows your space and your buyer. 213 against left-handed pitching.

Education 100

Education Marketing Automation Services Lead Scoring Lead Ranking 100

ANNUITAS

AUGUST 1, 2012

Be the domain expert on demand generation, marketing automation and sales enablement. 5. Be Patient: In 2011, Curtis Granderson , the Yankees centerfielder, was hitting an abysmal.213 1. Educate: Be seen in your organization as the one who knows your space and your buyer. 213 against left-handed pitching.

Education 100

Education Marketing Automation Services Lead Scoring Lead Ranking 100

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Marketing Insider Group

OCTOBER 12, 2015

Here’s a quick review: My Previous Marketing Predictions. In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Step 3: Negotiate with top partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100