article thumbnail

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. Not necessarily.

article thumbnail

5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

Maropost’s comprehensive Marketing Automation Software provides established marketing teams with all the tools they need to achieve success. The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. About Maropost.

article thumbnail

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Demand creation. Marketing automation. B2B marketing and sales strategies and tactics.

Blogger 120
article thumbnail

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. In particular, LeadFormix infers visitors' “intent” (i.e.,

article thumbnail

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation.

article thumbnail

Webinar this Friday - 5 Things You Must Consider Before Purchasing Marketing Automation

Customer Experience Matrix

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business.