Remove 2010 Remove Lead Qualification Remove Research Remove Telemarketing
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Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads. emphasis mine).

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! All rights reserved.

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. .&# by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Michael Brenner Jul 1 2010 Gil, thanks for stopping by and commenting on the post.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

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The Future of B2B Marketing: It's Social

Marketing Insider Group

In their research with 1,000 sales executives in the U.S., Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: What Is The Future Of The Social Media Role? All rights reserved.