Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Customer Experience Matrix

DECEMBER 22, 2010

But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Customer Experience Matrix

MARCH 8, 2011

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Online Marketing Institute

NOVEMBER 1, 2010

« B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.] « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. tactics Recent Posts Join Me at SocialTech 2010: Oct. Leave a Reply Click here to cancel reply.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Vidyard

JULY 7, 2016

“Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. After working his way up to running global programs for huge companies like Citrix and OpenText, Hansford decided to give consulting a shot.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

chiefmartech

OCTOBER 29, 2017

But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. of the 2010 martech landscape has been consolidated.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010. Read Chris’s full 2010 predictions on the Treehouse blog.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Customer Experience Matrix

MARCH 25, 2012

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., which is not the ideal situation.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Then, around 2010, predictive marketing started to take root. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.”

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Fit scores alone are much more limited. So, how do you deploy all this?

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 1, 2013

The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. How to Attach Videos to Your Emails.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

The Effective Marketer

FEBRUARY 25, 2013

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. Maybe I am being too picky.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Vidyard

SEPTEMBER 8, 2014

He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. Go beyond simply knowing Marketo or Eloqua.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Vidyard

SEPTEMBER 14, 2020

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. 10 Video in Email Best Practices 7.1

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

The Effective Marketer

FEBRUARY 25, 2013

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. Maybe I am being too picky.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48