2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
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AUGUST 23, 2022
It’s a “not so great” tip of the spear channel: 40% of people in the US use some ad blocker , and marketers can only target entire companies with a slight tilt towards behavior. Dear Forrester, It’s not 2010. The programmatic landscape is too big for that siloed POV to make even a little bit of sense.
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