Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B2B lead generation expert (yours truly) Mac McIntosh. Are you responsible for B2B lead generation at a large company?

tools of the trade: webinars and online presentations

The Effective Marketer

Webinars, webcasts, online events, and whatever other name you have for this can be expertly handled once you know your requirements, have done vendor due diligence, and setup a process that can be followed and standardized.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. Tags: lead nurturing email marketing B2B marketing automation B2C e-marketing webinars / webcasts lead qualification

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar.

More Free Marketing Training

The Effective Marketer

The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. That’s why I think their new webcast series has great promise. The link for Meeting of the Minds Webcast Series is: [link] I’ll watch them and post my review. link] Reply Daniel Kuperman says: September 29, 2009 at 10:47 am @Dan, thanks for the tip.

Sharing Space: Marketing and Sales

Anything Goes Marketing

How are the best in class companies still reaching their 2009 targets? This can be in the form of a newsletter, webcast, blog or podcast.

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How to Organize Your Resources Page – B2B Marketing and Sales Tip #266

Reachforce

The most common way I have seen is to organize it by format: Whitepapers eBooks Podcasts Webcasts Videos Case If you are anything like us, your resources page on your website is overflowing with whitepapers, eBooks, tearsheets and more. How do you organize all that great content so your prospects can find what is relevant to them?

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more.

Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I’m not sure I trust the data, but it’s a pretty picture nevertheless.

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MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa. mvolpe : "design your website first for search engines" use the free tool [link] to check how you are doing #sherpab2b09. NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09.

SMB 100

Raab Marketing Automation Webinar on January 14

Customer Experience Matrix

You can register at [link] This is part of a two-day Marketing Automation Summit organized by BrightTALK , a vendor of webcasting technology that sponsors channels of specialized content, as well as running regular online conferences. As near as I can tell, BrightTALK makes its money selling the technology and related services: according to their Web site, you can have your own "channel" with unlimited webcasts for $949 per month.

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

jill_rowley : Remember - even if you're doing B2B marketing, you are marketing to humans - per Julie from Babcock & Jenkins #sherpab2b09 BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies MarketingSherpa : 97% of SMBs say email newsletters ‘important’ or ‘very important…only 27% say same about Twitter.

SMB 100

Web Inquiry Management: Interview with Mike Wallen

Sales Lead Insights

Many of our clients have found success with an ongoing combination of very targeted and personalized phone conversations, emails, direct mail and even event invitations [for webcasts, etc.]. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation Blog

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Find out more Free Best Practice webcasts Sign up for B2B Marketing webcasts, providing best practice advice on a range of topics straight to your desktop.

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

B2B Lead Generation Blog

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list.

American Business Media - Research & Marketing

delicious b2bmarketing

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Nearly 40% of Marketers Plan on Budget Increase in 2010

The ROI Guy

This, compared to 57% who said they were cutting their budgets in 2009. plan increases), e-mail marketing (68.6%), search marketing (62.3%), social media (60.3%), video (50.7%) and webcasts (46.0%). According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter.

Making the Most of Your Webinars

The Effective Marketer

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare.

A short rant about LinkedIn discussion

Wondering Out Loud

What starts as a forum for peers to collaborate and share best practices too often turns into an unpaid ad for the latest webcast, or place to throw a link to your recent blog post and fish for comments. I just joined a LinkedIn group. It was recommended by a colleague. My first stop, as always, was the Discussions page. Guess what I found. C’mon, give it a try. Ok, I’ll tell you.

Social media and revenue: fast friends or oil and water

Wondering Out Loud

And for good measure, here is a recording of Can O’ Worms , a streaming webcast we did about food safety. If you don’t already, you need to subscribe to the rss feed at {grow}. Mark Schaefer, the proprietor, has been known to throw a bomb or two into the sanctified town of Social Media. Mark is one of those rare birds who believes that every company activity should lead to one thing… Revenue. That includes social media. GASP!

How to Use Twitter for Business

WebMarketCentral

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. If you've got an hour, check out the slides and presentation video ; if you only have a few minutes, the highlights from the presentation are below. A Practical Guide to Twittering for Business View more presentations from chrisabraham.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). youtube landing pages enewsletter RSS webinars / webcasts Google

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships.

Putting in place a Virtual Events strategy

Buzz Marketing for Technology

One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. ON24 is a global provider of webcasting and virtual events solutions.

9 UnMarketing Tips For Online Audience Engagement

Marketing Insider Group

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” I have to say I have been following Scott since I first joined Twitter in 2009.

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation Blog

On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series. On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series.

B2B Lead Generation Blog: Cold Calling Tips for the complex sale

B2B Lead Generation Blog

I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. Thats what this webcast is about. I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast.

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B2B Lead Generation Blog: Best Practices in Demand Generation

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Lead Generation Execution

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Lead generation and the number

B2B Lead Generation Blog

« Webcast: 8 Critical Success Factors for B2B Lead Generation | Main | Customer Referrals and Your Sales and Marketing Department » Lead generation and the number Many financial executives still view marketing as an expense a.k.a.

B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

B2B Lead Generation Blog

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

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4 Business Blogging Lessons From Google's Chief Blogger

Hubspot

She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. Karen Wickre is a long-time business communicator, wordsmith & media specialist.

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation Blog

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list.