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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors.”

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Best Cool Web Tools of 2009, Part 2

Webbiquity

Part 1 of the best cool web tools for 2009 presented tools for sharing presentations online, consolidating social networking accounts, generating word-of-mouth referrals and using social media for research. A real-time search tool for discovering current opinion and news coverage of hot topics.

Tools 100
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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. He’s given me excellent Word of Mouth references.

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

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The CMO’s Guide to Chinese Social Media Marketing

Content Standard

Key Opinion Leaders: More Than Influencers. You can’t get anywhere in China without the help of a Key Opinion Leader, or KOL. Peer-to-peer recommendations and word of mouth drive Chinese marketing, and a KOL recommendation can boost success exponentially. Image attribution: Raj Eiamworakul. Recommended for you.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

The platform provides marketers with access to the opinion of the industry’s top experts. Founded in the year 2009, the company operations the vision to help marketers navigate across & reap the maximum benefits from the ever-dynamic social media jungle. President Jay Baer has his unique humorous tonality in content creation.