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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

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A wake up call for market research agencies

Savanta

In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”. Responses to the question ‘the most exciting thing emerging now is…’ supports this theory.

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How choosing “Birdman” hurts the Oscars brand

Biznology

Moviegoers clearly preferred the other best movie candidates over “Birdman”, especially “American Sniper,” “The Imitation Game,” and the “Theory of Everything.” viewers, its lowest rating since 2009. viewers, its lowest rating since 2009. for the “Theory of Everything”, 8.0 for “the Imitation Game.”

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Conversational Marketing, Social Media & Words That Work

BuzzSumo

My research focused on the Social Penetration Theory , also known as the Onion Theory. Quality social media posts, whether it was during my thesis study in 2009 or today in 2018, often use deeper disclosures like opinions and feelings to obtain a Return On Conversation. Conversational Marketing: The Antidote To Declining Reach.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

In 1997, SixDegrees was founded based on the theory that people are only separated by six levels of friends and family members. Friendster launched in 2002, was rebranded as a social gaming website in 2011, and shuttered completely in 2015. They cited a disastrous site redesign in 2009, after which traffic and users plummeted.

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The Sequel Paradox, in 11 Charts

Contently

Even though spending more to promote a movie should make the movie more successful in theory, more budget spent on a sequel doesn’t correlate to more net profit. Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. These, however, are averages, skewed by a few exceptions.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

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