Industrial Marketing Today

MARCH 8, 2011

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. Paul reports on the phenomenal success of element14 , an online community for electronic design engineers. distribution arm. distribution arm.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

DECEMBER 6, 2006

Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weils WordBiz Report on " How and Why to Combine an E-newsletter and a Blog." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Try combining your email newsletter with your blog.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

FEBRUARY 28, 2007

" Jure also quotes David Kelley , one of the most visible product designers in the world, especially in the world of high technology. Kelly is founder of IDEO , Americas largest independent product design and development firm. I think Kellys viewpoint goes well beyond design. A creative designer has an idea a minute.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

markempa

APRIL 18, 2007

Start by understanding your lead generation requirements and design a suitable process to support it and insert the software into the process where it will be most effective and actually used. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 13, 2006

Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process. Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 15, 2005

It is designed it to give a complete view of companys vital marketing ROI metrics for each of their lead generation modalities (contains fictional data). It is designed it to give a complete view of companys vital marketing ROI metrics for each of their lead generation modalities (contains fictional data).

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

APRIL 3, 2005

What are the essentials of great landing page design? What are the essentials of great landing page design? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads.

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

MAY 26, 2005

Usability & design: Is the typeface easy to read? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

APRIL 18, 2005

Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Though acknowledging that “There’s no global best practice that makes your campaign stats jump, no design layout that wins every time. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. by BtoB Magazine.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. Conversational – the idea is powerful enough that the prospect wants to discuss it with others involved in solving the problem your content is designed to address. B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. MarketingSherpa.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The ROI Guy

DECEMBER 14, 2005

Alinean recognized by BtoB Magazine’s as one of To. These project type classifications are from the foundation to the pinnacle as follows: • Level 1: IT Infrastructure and Mandatory/Compliance- these investments form a solid foundation for further advancement. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Designing content to answer your buyers differing needs as they work through their buying process will. When you know each other well, it's time to make offers or calls-to-action which are designed to move your prospective customers toward choosing your company. Get Content. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

markempa

MARCH 2, 2007

Heres 9 ideas to help you go beyond the lead: Build a library of selling and nurturing content specifically designed for you sales team. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The content does not have to be flashy, just relevant.) Make the content library easily accessible.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

JULY 31, 2009

Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running. BtoB magazine and the Sales Lead Management Association reported last week that 45.4% Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. Alive and Kicking! All rights reserved.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 9, 2010

We’ve been working closely with many leading companies to figure out new ways to develop more adaptive go-to-market models designed to help sales organizations add more value to executive-level buyers. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 28, 2010

Alinean recognized by BtoB Magazine’s as one of To. Research from MarketingSherpa and KnowledgeStorm, shows that targeted content is more effective, viewed by buyers as more valuable in the decision making process when customized for Industry (82% more effective), Role/job function (67%), Company size (49%), and Geography (29%).

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Webbiquity

NOVEMBER 28, 2011

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.” Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans!

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100