Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

NOVEMBER 11, 2011

” Length as a poor indicator of content quality rings just as true in business blogging as it did in school. Just compare Brian Solis' latest 1,000-word blog article with Seth Godin's latest 100-word post. They've both been shared hundreds of times on major social media networks; so what gives?

Landing Pages 28

Landing Pages Blogger Display Advertising Benchmark 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Convince & Convert

MARCH 23, 2010

link] Impact PS 5 Ways to Make Friends with Strangers: How to retain 1st-time visitors to your site [link] [link] Anna Talerico RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Mana Loved the personality comment. I think first-time bloggers get enamored with the concept of “design.&# 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Lack of talent. com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 7, 2010

Author - The name associated with the person who wrote a blog post. Avatar - No, this is not referring to the 2009 James Cameron film. Though not far removed, an avatar is a photo, graphic or image that represents you across blogs and other social-networking sites. Free Download: Business Blogging Lead Generation.

RSS 28

RSS Blogspot Blogger Tagging 28

Convince & Convert

SEPTEMBER 1, 2010

– Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] Social Media expert Jay Baer just wrote a great post about organisations’ fear of failure when testing tactics. [link] bagarner Ahh – I see your point. Well stated. factors to consider: the message and the medium itself.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Flowtown is perfect for small and medium businesses ( see my review here ). Im Jay Baer.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

NOVEMBER 28, 2011

by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100