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Four cool ecommerce offerings from Pinterest and how brands use them

ClickZ

Brands have always been able to curate boards to reflect their personalities and product lines. Instead, users take a questionnaire about their personal style. With that data, the brand learns enough about people to make recommendations, populating personalized boards with product pins. The catalog isn’t one of IKEA’s boards.

eCommerce 105
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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

Adobe Experience Cloud Blog

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Use Your Best Customers as Your Research Lab.

Startups 134
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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. But I do find it interesting that reaction to Klout is so visceral, and that is of course because what it purports to measure is by definition personal. Number of Nielsen households among them?

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Tech Talk with Mopinion: How to improve your digital channels through user feedback

ClickZ

If you already have a particular flow set up, then integrate Mopinion and use the API or webhooks. Having initially started with website and mobile app building in 2009, Mopinion didn’t actually start up until around 2012. Mopinion can be easily integrated with the tools you already have. History of Mopinion . Mopinion success stories.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009.

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

If you really wanted it, the system does provide an API that would let someone with the right skills set it up. The system includes an email builder with the usual features such as personalization and required “unsubscribe” links. Going to $299 per month adds ecommerce, sales automation, affiliate management and the API.

Pricing 120
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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Batch flows can also update data attributes, calculate lead scores, create personalized URLs, add and remove names from groups, send email and generate output lists for other media. External systems can also add names through the Marketing Studio API. This reduces the amount of user training.