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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Consider the different ways you might measure the success of a specific process (e.g. Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM.

Web 2.0 100
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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website. of Tiecas, Inc.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. All Rights Reserved.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Privacy Policy | Site designed by AMAInteractive a div.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Passive reading of your content will not move the prospect along in his/her decision making process. Once you have done your content audit, you can begin the content mapping process.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.