KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. A more comprehensive type of link acquisition is collaborative blog post development, which involves reaching out to various industry sources for feedback and contribution on a particular topic of relevance. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Customer Experience Matrix

MARCH 22, 2010

The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. This was not wholly accurate.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. Increasingly, buyers don’t trust vendor reps. Who takes the lead?”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. Increasingly, buyers don’t trust vendor reps. Who takes the lead?”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Content Marketing Institute

DECEMBER 5, 2017

Widen’s consistent delivery of high quality educational content builds trust and respect, and creates an affiliation deeper than simply using a tool from a software vendor,” adds Jake Athey, vice president of marketing.@WidenEnterprise’s And the new customer acquisition rate increased by 22.5% JakeAthey Click To Tweet.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. There continues to be a fairly healthy [mergers and acquisitions] market in the martech sector. You certainly do see some consolidation.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Mergers & Acquisitions. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Forrester Wave: Service Desk Management Tools, Q2 2008. Advice & Opinion. Research & Analysis.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 3) You Aren't Aligned with Marketing Technology Vendors. They are putting much of it into marketing and sales, or what they like to call it: customer acquisition. 1) Your Own Marketing Sucks.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Online Marketing Institute

MARCH 13, 2011

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. “How do you leverage otherwise anonymous traffic? But Longo says that Demandbase does a better job of integrating relevant data. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. in January 2008. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

DECEMBER 17, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. At the vendor level, Genius has released its Essential Marketing Automation Handbook and Marketo has its Definitive Guide to Lead Nurturing , both designed to help customers use their software more effectively.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., The breakdown: “This is a new vendor for us. Vendor. -->. ); MAG Radar END-->. Mergers and Acquisitions. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Marketing Insider Group

DECEMBER 3, 2019

A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. So educational, non-sales focused content is a vital part of your overall marketing strategy.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->.

B to B 40

B to B Paid Content Social Media CMS Development 40

Content Standard

OCTOBER 26, 2015

In the B2B space, decision makers told the International Data Corporation that trusted peers and colleagues (95 percent) influenced their decisions more than trusted independent content (86 percent), and vendor content on websites (81 percent). Fidelity’s journey toward influencer strategy started with 2008’s financial crisis.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

In the B2B space, decision makers told the International Data Corporation that trusted peers and colleagues (95 percent) influenced their decisions more than trusted independent content (86 percent), and vendor content on websites (81 percent). Fidelity’s journey toward influencer strategy started with 2008’s financial crisis.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Many, including Vertica, Aster Data, Greenplum, and Netezza, have also been assimilated by enterprise vendors. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

JUNE 7, 2010

The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Mergers & Acquisitions. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Heinz Marketing

FEBRUARY 8, 2021

I haven’t talked to you since the acquisition. Even just a year or two ago, I mean, the analysts just were completely perplexed about how to categorize this market, because there’s many different flavors of ABM vendors. So every ABM vendor has some aspect of this. Paul: All right. Jon: Yeah.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Furthermore the vendor should add new IDs to the options as time advances forward.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. in January 2008. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Mergers & Acquisitions. TO SELL GROUPWARE IN EUROPE, VENDORS MUST CLOSELY MATCH SOLUTION WITH END-USER NEEDS. Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy Copyright © 1999 - 2008 AllBusiness.com, Inc. Operations. Starting a Business.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Ambal's Amusings

NOVEMBER 19, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. in January 2008. Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-arounds in the high technology arena. Blog B2BContentMarketing Twitter SeamusWalsh.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Metaphorically, an individual may engage in a learning process that is either more acquisitional or participatory (Sfard, 1998). In North America the commercial vendors of VLEs dominate. Batson, 2002) Whether developed in-house or by software vendors, many higher education institutions began to implement them. EduTools, 2006).

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Convince & Convert

MARCH 2, 2010

It’s indeed exciting to see a major B2B player like Exact Target make this move as well because ultimately B2B marketers everywhere benefit as B2B marketing vendors start developing or integrating more social capabilities. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Business 117

Business Paid Search Agency Social Media Analysis 117

Single Grain

JULY 21, 2020

The company was officially launched in 2008 at the TechCrunch Disrupt conference. Apparently, the company got its name when Lorentzon shouted out a name that was misheard, and later they came up with an etymology: a combination of “spot” and “identify” The Spotify app was launched on October 7, 2008. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Click here to download! Acquia Campaign Studio.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

There’s an article I recalled from 2008 in Psychology Today which asserts, if our behavior (as humans) is completely predictable, then it makes it easier for other people to take advantage of us. Most of these applications are from different vendors, and there is no integration other than single sign-on between them.

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Why You Should Use Multiple Channels to Maximize Your Customer Acquisition. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. of digital display ads in the U.S.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145