Mon.Jun 27, 2011

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online.

Tips 18

Outsourcing Lead Generation: A CMO’s Perspective

ViewPoint

There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. I thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question.

Trending Sources

Get Personal with B2B Buyer Personas

MLT Creative

Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds. People use personas to identify themselves or groups where they maintain connections.

[Cartoon] The Leads Are With Sales

Modern Marketing

by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

3 Secrets to AWESOME Presentations

Hubspot

Raise your hand if you've ever been subjected to Death by Powerpoint. Raise your hand if you've ever subjected an audience to Death by Powerpoint. Let's stop killing each other with boring presentations, shall we?

New White Paper: Top Schools on YouTube

Fathom

Today, we’re wrapping up our series of white papers on social media in education with a guide on YouTube strategies for colleges and universities. While many schools are halfheartedly posting videos on YouTube, few are seeing the results they’d like … Continue reading → The post New White Paper: Top Schools on YouTube appeared first on Fathom. Company News

5 Amazing Foursquare Stats [Infographic]

Hubspot

Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share.

Google AdWords Keyword Diagnosis Feature: Just What the Doctor Ordered

Fathom

Ever wonder if your keywords in your PPC accounts are actually triggering your ads? What about whether or not a negative keyword was added and is actually excluding your keyword from triggering an ad? Guilty.) Well, AdWords has a nifty … Continue reading → The post Google AdWords Keyword Diagnosis Feature: Just What the Doctor Ordered appeared first on Fathom. Paid Advertising/SEM/Display

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How Do You Tie in Social Media with Email? [Marketing Cast]

Hubspot

Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott.

Why Internet Marketers Must Always Be Testing

Hubspot

In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. But with so many crucial metrics that must be tracked, testing is no easy task to approach.

10 Blogging Tactics That Increased One Business' Traffic by 300%

Hubspot

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers.