Mon.Jun 27, 2011

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Building Culture to Increase Profits

Your Sales Management Guru

Sales Leadership: Building Culture to Increase Profits. Did you know that when you lose a salesperson, it costs you 4 times what you paid that person during their employment?

Build 20

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online.

Outsourcing Lead Generation: A CMO’s Perspective


There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. I thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question.

Get Personal with B2B Buyer Personas

MLT Creative

Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds. People use personas to identify themselves or groups where they maintain connections.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

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6 Awesome Email Marketing Powers of the P.S.


As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value.

Organizational Social Media


Image via Wikipedia. Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. But it's seductive to think that you would know. I mean, it seems like anyone who can tweet can tweet for business reasons.

3 Secrets to AWESOME Presentations


Raise your hand if you've ever been subjected to Death by Powerpoint. Raise your hand if you've ever subjected an audience to Death by Powerpoint. Let's stop killing each other with boring presentations, shall we?

New White Paper: Top Schools on YouTube


Today, we’re wrapping up our series of white papers on social media in education with a guide on YouTube strategies for colleges and universities. While many schools are halfheartedly posting videos on YouTube, few are seeing the results they’d like … Continue reading → The post New White Paper: Top Schools on YouTube appeared first on Fathom. Company News

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Amazing Foursquare Stats [Infographic]


Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share.

Google AdWords Keyword Diagnosis Feature: Just What the Doctor Ordered


Ever wonder if your keywords in your PPC accounts are actually triggering your ads? What about whether or not a negative keyword was added and is actually excluding your keyword from triggering an ad? Guilty.) Well, AdWords has a nifty … Continue reading → The post Google AdWords Keyword Diagnosis Feature: Just What the Doctor Ordered appeared first on Fathom. Paid Advertising/SEM/Display


How Do You Tie in Social Media with Email? [Marketing Cast]


Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott.

This is the week that was in b2b (w/c 20th June)

Earnest about B2B

With Wimbledon starting and all the usual muddy antics kicking off at Glastonbury, this week welcomed the arrival of the true British summer. We saw a 19 year old Essex boy take on the FBI and everyone’s favourite character Sonic the Hedgehog turn 20. Despite all of this, the wheels of Earnest and the heady world of B2B kept on turning. Here is our review of the week that was: New starters and new business.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Why Internet Marketers Must Always Be Testing


In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. But with so many crucial metrics that must be tracked, testing is no easy task to approach.


10 Blogging Tactics That Increased One Business' Traffic by 300%


River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers.