Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. How do you Write Good SEO Content. SEO copywriting is all about striking the right conversation with the customers.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. While using SEO for building high-quality link-building, content marketers must ensure that their content is of high-quality.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. link] [link] One piece of the interview merits a deeper dive into its contents and insights: a grid that Didier created especially for the event, entitled “Be Indispensable: the CMO’s ‘Cheat Sheet.’”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Content Standard

JUNE 12, 2017

The great thing though, is that most organizations can make a short leap from case studies that do just enough to case studies that relate an organization’s most moving stories and connect with their key imperatives. Why Stories Matter. This can be said about almost any industry, but healthcare is especially bad. They Connect.

Case Study 57

Case Study Case Studies Studies Work Management 57

Only B2B

NOVEMBER 3, 2023

In the digital realm heavily influenced by social media, LinkedIn shines as the unparalleled platform for achieving excellence in B2B content marketing. This blog explores the intricate domain of B2B content marketing on LinkedIn, elucidating best practices and strategies for achieving exceptional outcomes.

Linkedin 62

Linkedin Practices B2B Marketing B2B Thought Leadership 62

Valasys

JUNE 15, 2020

Marketers will be able to use Google discovery ads for B2B business scaling and the strategy will help them to optimize their top of funnel lead generation endeavors and underlying revenue. Amy Bishop, Owner of Cultivative Marketing states, “Our CPLs were around 25% less than that of our other display and YouTube campaigns.”.

Google 72

Google Ads Top of Funnel Funnel Advertising 72

Rev

OCTOBER 9, 2018

Usually, the head of marketing operations advocates measuring revenue. He’s running marketing operations at Medidata Solutions now, but he shared valuable insights from his years as VP of Marketing Operations at SAP. We talked about what it takes to build a results-driven marketing team. It’s a tough question.

Sales Management 113

Sales Management Top of Funnel Lead Ranking Enterprise Management 113

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

ConvertKit

JULY 23, 2019

Want to know why? And as creators who are determined to leverage the full force of the internet in our favor, we have to create content as though our lives depend on it. With landing pages, visitors have the chance to subscribe to your content and/or product in exchange for an email address. The internet is a constant force.

Landing Pages 53

Landing Pages Practices Best Practices Work Management 53

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

JANUARY 2, 2020

Read more: Pay-Per-Click & Why You Need It Today. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Valasys

MARCH 16, 2020

B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Beyond the deliverance of value, marketers also need to ensure that their products & services & the values revealed by them are being discovered by the clients.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Webbiquity

DECEMBER 14, 2021

Websites are the “storefront” of B2B organizations. Like a real-world storefront, a business website should be clean, attention-getting, and inviting, which makes effective B2B website design crucial. B2B businesses understand the value of their website and blog as the core of their online presence. Guest post by Dylan Berger.

Design 254

Design Privacy Policies Marketing Websites Effectiveness 254

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. Defining an “effective” SaaS digital marketing strategy First, it’s important to understand what makes for a successful marketing strategy to begin with. Fast sales cycle.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What Is Pillar Content? NOW WITH MORE!

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

JANUARY 19, 2024

Facebook ad copy is more than just words on a screen; it’s a strategic blend of creativity and marketing intelligence designed to capture attention in a bustling digital environment. Moreover, it must align with the visual elements of the ad to create a cohesive and powerful message. Updated January 2024.

Conversion Rate 98

Conversion Rate Facebook Paid Search Agency Ads 98

Outgrow

APRIL 8, 2021

But social media marketing is not easy. A B2B company will find immense value in LinkedIn, while a B2C or a D2C company might find the same traction on Instagram. A B2B company will find immense value in LinkedIn, while a B2C or a D2C company might find the same traction on Instagram. Now, who decides what is quality?

Social Media 59

Social Media Paid Content Media Outgrow 59