Salesforce Marketing Cloud

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Engagio

MARCH 21, 2024

So, why choose Demandbase Professional Services to support your GTM? So, why choose Demandbase Professional Services to support your GTM? Quick and efficient Implementation Every new Demandbase client is assigned an implementation manager to help guide their implementation process. Here are 5 reasons… 1.

Marketing Analytics Tools 62

Marketing Analytics Tools DemandBase Work Management Marketing Management 62

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

Optinmonster

DECEMBER 18, 2023

Customers and subscribers expect to receive email notifications about their orders and any changes to their account. In order to ensure these emails go through successfully, you need an SMTP service. SMTP services offer an easy and secure solution to this problem. What sorts of emails do you need an SMTP service for?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Work Management Marketing Management 68

Salesforce Marketing Cloud

FEBRUARY 21, 2024

But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. Here are some early thoughts on how these innovations are poised to transform field service as we know it. In some industries, people are afraid they’ll lose their jobs to technology.

Work Management 69

Work Management Service Customer Satisfaction Efficiency 69

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.

Work Management 114

Work Management Marketing Management Service Customer Satisfaction 114

Salesforce Marketing Cloud

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Webbiquity

APRIL 18, 2024

B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. And it ultimately maximizes the chances of converting leads into valuable customers.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy. Excellent customer service can make shoppers merrier this season.

Work Management 98

Work Management Marketing Management Spending Marketing AI 98

QuanticMind

AUGUST 29, 2023

Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship. The caveat here, however, is the handling of this data.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 210

Acquisitions Lead Ranking Loyalty Lead Scoring 210

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. To set clear goals that will guide marketing efforts, follow these steps: Define your business goals. Be willing to adjust these goals as you launch campaigns, collect data, and receive feedback from customers.

Work Management 286

Work Management Marketing Management Budget Programs Allocation 286

Act-On

APRIL 26, 2024

Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Vision Edge Marketing

NOVEMBER 29, 2022

Instead, look for trends and patterns in your data. You don’t need to be a sophisticated data scientist to derive solid insights from data and make data-driven decisions. So, grab your favorite cup of tea, and let’s talk about what you need to look for in your data to inform decisions and guide your planning. .

Planning 229

Planning Trends Paid Search Agency Segmentation 229

Salesforce Marketing Cloud

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Vision Edge Marketing

JANUARY 30, 2024

I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth. Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working.

Work Management 234

Work Management Marketing Management Marketing & Strategy Planning 234

Salesforce Marketing Cloud

FEBRUARY 6, 2023

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. Unlock the guide 1.

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. By their very definition, financial technology organisations are built on innovation, with the aim of both enhancing and disrupting the financial services industry.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? Automated phone systems?

Social Media 108

Social Media Statistics Marketing Management Ideal Customer Profiles 108

Salesforce Marketing Cloud

AUGUST 30, 2023

Customer expectations have never been higher. According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Scoop.it

OCTOBER 27, 2022

So, what’s a service-based business supposed to do? If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. Let’s take a closer look at why content curation is essential for service-based industries. Educate your customers.

Curation 87

Curation Work Management Marketing Management Service 87

Salesforce Marketing Cloud

OCTOBER 25, 2021

Customers wonder: how many times do they need to enter the same information to open an account or get customer support? Gathering data can feel like it’s 1999 — so many silos and disconnected systems, many still paper-based. For customers, it means better experiences that cure repetitive-information complex.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing AI 108

TrustRadius Marketing

NOVEMBER 27, 2022

In 2021, Gartner predicted that the global expenditures on cloud infrastructure services would nearly double from $59 billion in 2020 to a staggering $106 billion by 2022. for cloud infrastructure services over the past year. As your organization grows, so will your data and infrastructure. But why does this matter? Scalability.

Work Management 52

Work Management Marketing Management Service Allocation 52

Oktopost

APRIL 28, 2024

In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms. The main platform for professionals, of course, is through LinkedIn.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. It also allows for a more unified approach to data management.

Marketing AI 79

Marketing AI Work Management Tools Marketing Management 79

LeadsRX

OCTOBER 26, 2021

IT teams can build Data Clean Rooms with support for all major cloud services providers IT has full data governance over consumer data within standard SaaS architecture. This move allows full data governance over consumer data according to corporate policy and demands. Portland, Ore., Portland, Ore.,

Marketing Attribution 79

Marketing Attribution Paid Search Agency Multi-Touch Attribution Privacy 79

Hubspot

MAY 26, 2021

However, they're not equipped to manage large volumes of email and provide the data needed to track performance. That's where a bulk email service can come in. Discover the key features you should find in a bulk email service and the top providers in the market. Not sure if it's the right time to try a bulk email service?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Features 100

Inbox Insight

JANUARY 15, 2024

Harnessing the power of technographic data can be a game changer in today’s data-driven business landscape. This comprehensive guide explores what technographic data is, how it’s collected, and its various applications in enhancing marketing and sales strategies. Who uses technographic data?

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

Choozle

OCTOBER 22, 2021

Ikea doesn’t even bother to rename the furniture from their Swedish nomenclature into the language of the host country the Ikea is located in, but customers, new and old, will still come in droves to purchase furniture they can’t pronounce properly—imagine being that good at self-serve. It is custom-built for your goals and budget.

Work Management 73

Work Management Marketing Management Advertising Agencies Advertisements 73

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. So it’s never been a better time to explore social media management services. What do social media management services include? Social media management services do more than simply “post on social.”

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. It serves two purposes: Enhancing individual control over personal data.

Digital Asset Management 119

Digital Asset Management Work Management Privacy Marketing Management 119