How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

Each team (website) is working relentlessly to win a championship (the top position of the search results). Content teams should work to create blog posts for search, articles for the PR team, landing pages for the PPC team, etc. Search results (Are they out-ranking you?

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B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation

This is especially important in generating postitive word of mouth (WOM) too. In fact, their website said so! This is especially important in generating postitive word of mouth (WOM) too. In fact, their website said so!

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Influencer marketing drives a better quality customer than PPC to your website, as they are further along in their buying cycle and are more likely to consider and purchase due to the third party influence. Earned Media/WOM trumps all.

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

” So, what do word of mouth (WoM) and going viral mean in this context? ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Earned media partially relies on WoM to spread awareness.

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

There are several studies to support that as a form of “word of mouth (WOM)” marketing, testimonials carry a lot of weight. To increase conversions on your website, you must work on getting testimonials. They reached out, and asked, “Can we publish your generous words on our website?”

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A web application designed to make it easy for non-technical users to create, edit, and manage a website.

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  I happen to like the term “appetite” for it serves as an apt description of the search mentality B2B buyers may be exhibiting.   Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 94) Website.

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

What websites do they use, and what other interests do they have? Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts. Website. Placement website.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events.

Finding B2B Social Media Tools That Add Value – not Just Time

delicious b2bmarketing

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics.