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How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit? What is the intrinsic ROAS value of the group?

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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

Optimize for conversion value while targeting a specific ROAS. Target return on ad spend (ROAS). Effectively utilizing offline data with seasonality trends to make bidding decisions. Marketers have a lot of factors to consider when choosing the most effective software for their specific needs. Bid Strategy.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. So what were the biggest trends and takeaways that you need to be aware of?

SEM 40
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Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics

Outgrow

Sharing a fun quiz is an undeniably efficient marketing strategy for e-commerce that you should adopt. Quizzes targeting local marketing would be on topics that are related to a local trend or festival. This is why local marketing is an important strategy that you should consider. So, start optimizing! SEO and SEM.

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Segmenting Data to Improve PPC ROI

QuanticMind

Whether you’re evaluating a significant change, troubleshooting underperforming segments, or simply doing an A/B test, be sure to keep these two frameworks in mind: Always check the trend : For any performance evaluation, it’s clear that data will vary over time depending on recent changes and trends.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

What we do know is this: keywords are the lifeblood of paid search. Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. Others you simply don’t know the value of for one reason or another. PPC Keyword Value.

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Considering Seasonality.