Customer Experience Matrix

FEBRUARY 22, 2011

Summary: SAS's purchase of AssetLink ensures it's a viable alternative to IBM/Unica and Teradata/Aprimo for integrated marketing management. The real question is whether mid-size firms will be able to afford those systems. SAS today announced its acquisition of marketing resource management vendor AssetLink.

Resource Management 120

Resource Management Enterprise Management Marketing Automation Services Marketing Management 120

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase.

Resource Management 109

Resource Management Enterprise Management Marketing Management Ad Exchange 109

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. Many marketing service providers manage Alterian systems for their clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Martech Advisor

OCTOBER 7, 2019

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.

Resource Management 70

Resource Management Budget Programs Planning Marketing Plans 70

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Vision Edge Marketing

APRIL 12, 2022

All of these Software as a Service (SaaS) solutions have one thing common. They are all examples of consumer-grade solutions. B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. Addressing the new normal. Online shopping: 30.7%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Valasys

FEBRUARY 11, 2019

A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. They can do this through the elimination of rogue campaigns, delayed projects and customer loss through inconsistent experiences.

Digital Asset Management 49

Digital Asset Management Enterprise Management Work Management Marketing Management 49

Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Without a doubt, the pandemic is reshaping the business sector in a very big way. .

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Vision Edge Marketing

SEPTEMBER 26, 2017

Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. These are the Value Creators.

Resource Management 152

Resource Management Planning Enterprise Management Budget Programs 152

Customer Experience Matrix

NOVEMBER 15, 2007

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. So is Profitability Management.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Many of the leading eCommerce enterprises rely on outside experts to help with search engine optimization. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Customer Experience Matrix

MAY 21, 2015

Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Online Marketing Institute

JUNE 17, 2009

United States | United Kingdom | Australia | France | Germany | Netherlands News | Events | Careers | Education | Support | Contact Us About Us Mission Vision Core Values Company Locations Board of Directors Management Team Products What is EMM? What is MRM? On-Demand Webinars See presentations of Aprimo Enterprise software in action.

Enterprise Management 40

Enterprise Management Marketing Management Resource Management Advertising Agencies 40

ClearVoice

MARCH 22, 2023

Here are the five top reasons companies choose freelancers over in-house marketing teams: 1. Reputable platforms like ClearVoice have a diverse pool of content experts for different roles, such as: Content strategists Copy editors Graphic designers SEO specialists Photographers Copywriters Animators Technical writers 2.

Enterprise Management 72

Enterprise Management Work Management Marketing Management Resource Management 72

ClearVoice

AUGUST 31, 2020

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Heinz Marketing

OCTOBER 23, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. There are a variety of project management tools available on the marketplace today, with very few features differentiating them. Recently, one app grabbed my attention as a complete project management tool for collaboration on the go: Wrike.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Resource Management 50

Zoominfo

JUNE 28, 2018

And in the process, have some fun and grow our businesses. 2. Society For Human Resource Management (SHRM). SHRM is the go-to resource for HR professionals and recruiters around the world. SHRM is the go-to resource for HR professionals and recruiters around the world. We couldn’t have said it better ourselves.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

TrustRadius Marketing

OCTOBER 30, 2018

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. It is time to take your digital marketing to the next level. Neil Patel.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management Work Management Marketing Management 53

TrustRadius Marketing

OCTOBER 30, 2018

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. It is time to take your digital marketing to the next level. Neil Patel.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management Work Management Marketing Management 53

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

NOVEMBER 2, 2007

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. If so, then what will be the next really important change in marketing systems? Managers at all levels need to see basic correlations between treatments and behaviors.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 22, 2013

Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Customer Experience Matrix

JULY 2, 2007

As part of my continuing research into marketing performance measurement, I’ve been looking at software vendors who provide marketing planning systems. I haven’t found any products that do marketing planning by itself. Instead, the function is part of larger systems.

Enterprise Management 120

Enterprise Management Planning Marketing Plans Marketing Management 120

Customer Experience Matrix

OCTOBER 21, 2010

This affects marketing automation vendors too, since they sell to both sides. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. That is, marketers are less happy that IT realizes.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

FunnelEnvy

APRIL 15, 2021

You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close. Their business demographic.

B2B Sales 52

B2B Sales Enterprise Management Top of Funnel Work Management 52

Biznology

FEBRUARY 1, 2019

The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. There are numerous types of software and various tools available today.

Product 91

Product Enterprise Management Resource Management Budget Programs 91

Zoominfo

MARCH 21, 2022

The question is what can employers do to mitigate the impact of this trend and keep employee turnover at manageable levels. The Great Resignation: Behind the Numbers MIT’s Sloan School of Management partnered with Revelio Labs to analyze more than 34 million online employee profiles to determine the true extent of shifts in the workplace.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

Sprout Social

DECEMBER 29, 2022

Is it ways you could automate processes? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. Scheduling and planning.

Enterprise Management 101

Enterprise Management Work Management Budget Programs Marketing Management 101

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40