Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. In a digital world, customer-centric information and intent data are the key to service personalization, customer experience enhancement, and business mapping.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. For growth, we need marketing.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

The Mx Group

MAY 18, 2018

The Mx Group is an integrated B2B digital and demand generation agency that provides its 100 employees with extensive benefits and resources, as well as a truly high-quality workplace. The firm was recently ranked the number-seven B2B agency in the U.S. To do this, we integrate a broad range of services: Strategy.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. The company also created special editions for ad agencies, which now provide about 40% of its business.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Kapost

OCTOBER 21, 2016

Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” The digital revolution catalyzed the transformation of B2B marketing from cost-center to profit-center. Changes in the buyer’s journey have driven marketing teams to step up and take ownership of the entire funnel.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

MLT Creative

MAY 26, 2010

This deep dive into marketing automation has been almost as fun as it has been informational. OneView also answers the industry's need for a system that's easy to use; Loop Fuse can have it up and running for you in minutes, with set-up and CRM integration at no charge. I hope this series has been as helpful to you as it has to me.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Helping to direct buyers looking to fill their Small Business tech stack with software best suited for them. . Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Miro is an online whiteboard platform for distributed team collaboration. These tools can be used alongside the expense management system for the management of company spend. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Terminus

OCTOBER 11, 2017

Danny is a marketing consultant, sales strategist, and writer. He is a member of the marketing team at Tenfold , which provides a seamless click-to-dial solution for high-performance sales teams. In the vast majority of B2B companies, quantity trumps quality when it comes to sales and marketing tactics.

Account Based Marketing 29

Account Based Marketing Work Management Marketing Management Marketing & Strategy 29