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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

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Top Account Data Management Software Platforms

Zoominfo

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?

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Social Media Services vs. Internal Teams: The Resource Reality

WordAgents

Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process. While in-house teams offer control, outsourcing through social media marketing services creates different kinds of efficiencies.

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What to do when your vendor has a data breach

Martech

One of your vendors will suffer a data breach. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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Customer experience management in the age of agentic AI

Martech

.” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. Something was in the air.