The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Your company needs to figure out a way to understand and engage its customers.

Paid Search Agency 307

Paid Search Agency Advertising Agencies Ad Agencies CRM 307

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Entering New Markets or Launching New Solutions : To grow, many of our customers depend on launching new solutions or entering new markets.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Webbiquity

NOVEMBER 25, 2024

Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear.

Marketing Automation Services 198

Marketing Automation Services Work Management Marketing Management Budget Programs 198

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Full-funnel marketing. Ignoring certain stages of the funnel means losing potential customers before they ever even have a chance to convert. Heres how it works: 1.

Paid Content 157

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 157

Martech

NOVEMBER 21, 2024

On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience? Experience management is about more than responding to customer complaints.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing AI 144

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

WordAgents

MAY 21, 2025

Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process. While in-house teams offer control, outsourcing through social media marketing services creates different kinds of efficiencies.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Automation within a CRM reduces manual work, saving time and minimizing errors.

CRM 163

CRM Work Management Marketing Management Allocation 163

Vision Edge Marketing

JANUARY 28, 2025

In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. As such it requires implementing best practices.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

Vision Edge Marketing

OCTOBER 22, 2024

we’ll explore how three elements data-driven insights, advantageous excellence, and stellar performance management enable business leaders and boards of directors (BODs) to create something new or bring about change when they emerge from the crucible. In this episode of What’s Your Edge?, Let’s examine each element.

Marketing AI 317

Marketing AI Work Management Marketing Management Customer Satisfaction 317

Marketing Insider Group

APRIL 21, 2025

A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire. Between salary, benefits, and software costs, the expenses add up fast.

Small Business Marketing 261

Small Business Marketing Design Paid Search Agency Work Management 261

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Marketing platforms move fast. An agency tuned into your market has already spotted the patterns. Agencies Already Hold the Data You’re Trying to Collect A good social marketing agency doesn’t guess.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Deliverability 121

Deliverability Email Marketing Tactics Work Management 121

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing & Strategy 130

Zoominfo

NOVEMBER 7, 2024

Go-to-market teams are constantly looking for integrated solutions that can help them work faster, smarter, and more effectively. Here’s how it works. Now, ZoomInfo and Groove users can keep their sales cadences and data perfectly in sync, without juggling platforms or manually entering information.

Zoominfo 147

Zoominfo Lead Management Work Management Marketing Management 147

Marketing Insider Group

MAY 12, 2025

Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Google Ads Smart Bidding automates the process using machine learning to optimize for conversions. Instead, break your audiences down by behavior, demographics, or funnel stage.

PPC 257

PPC Advertising Agencies ROI Advertising 257

Marketing Insider Group

JANUARY 27, 2025

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Businesses save time by delegating PPC management to professionals.

Demand Generation Agencies 284

Demand Generation Agencies PPC Paid Search Agency Advertising Agencies 284

Zoominfo

JUNE 5, 2025

In effect, we’ve tried to industrialize go-to-market. And it starts with rethinking how we work. Companies try to clone top reps by replicating activity patterns: calls made, emails sent, meetings booked. Companies try to clone top reps by replicating activity patterns: calls made, emails sent, meetings booked.

Marketing Analytics Tools 130

Marketing Analytics Tools Creativity Process Zoominfo 130

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

SocialPilot

JANUARY 2, 2025

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. They are the digital equivalent of personal recommendations, carrying significant weight in a consumers decision-making process. So, managing your Google reviews isnt just a good idea; its a must.

Work Management 111

Work Management Marketing Management Google Customer Satisfaction 111

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Vision Edge Marketing

APRIL 15, 2025

, Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support governance and forward-thinking. This is an area where Ive done a lot of work with organizations across the years.

Enterprise Management 244

Enterprise Management Work Management Lead Ranking Marketing Management 244

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. What is mid-funnel content?

Top of Funnel 147

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 147

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Find them wherever they are — like under a remote-work beach umbrella. What’s going on? Who knows digital best?

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

The Forward Observer

JULY 12, 2024

Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation. And, interesting fact – Nick Webb and the host of The Marketing Book Podcast are each extremely proud parents of paramedics!

Work Management 271

Work Management Click Rate Touchpoints Case Studies 271

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups.

B2B Marketing 164

B2B Marketing Work Management Planning Marketing Management 164

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. From my perspective, demand generation meant educating decision-makers about the solutions tangible ROI benefits.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

WordAgents

MAY 6, 2025

Between serving clients, managing operations, and planning for growth, content tends to fall to the bottom of your priority list. You want your business to show up when someone searches for solutions that you offer. It works short-term, but the DIY approach eventually proves unsustainable as your business grows.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195