Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. Five percent of respondents planned to increase webinar production in 2020.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. Why webinars?

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

sagefrog

FEBRUARY 3, 2025

An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes. Steps to Build a B2B Integrated Marketing Strategy Building a B2B integrated marketing strategy requires a structured and comprehensive approach.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Act-On

JULY 25, 2024

Hey, marketer, did you know that AI can analyze your content and produce 100 headlines in 2.5 While tactics often dominate the AI discussion, we’d argue that AI success is more about leading with strategies. Create more A/B strategies to test Like many marketers, here at Act-On, we’re constantly testing our email programs.

B2B Thought Leadership 130

B2B Thought Leadership Marketing & Strategy Marketing Strategy Webinar Metrics 130

Animalz blog

OCTOBER 28, 2024

Keith breaks down how to define and track your most valuable customers, shares a framework for effective marketing reporting, and explains why monitoring the middle of your funnel is crucial for content marketing success. You can’t just start looking at data today if sales are down and expect immediate insights.

Top of Funnel 109

Top of Funnel Paid Search Agency Multi-Touch Attribution Advertising Funnels 109

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. Globally, 92.3% What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Sales Management 114

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Tomorrow People

APRIL 5, 2018

Content marketing can create fantastic success stories for those who use it correctly — make sure you’re getting your content right and maximising your ROI. Content marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. The main issue?

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176

Oktopost

JULY 8, 2024

But before you inject your money and time into a detailed consumer analysis, you should understand the key trends in demand generation strategies this year. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. People have lots of choices.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Single Grain

MARCH 9, 2020

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Sales Funnel Review. What’s the purpose of the sales funnel ? Get A Free Consultation. Click To Tweet.

Top of Funnel 139

Top of Funnel Marketing Funnels Video Marketing Digital Marketing Funnels 139

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. The need for mid- and late-funnel video for sales enablement.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Oktopost

APRIL 7, 2022

Enter the sales funnel: a theoretical representation of a customer’s journey towards a purchase. A sales funnel is a crucial part of any successful marketing strategy. The funnel is a multi-layered inverted triangle that offers a visual representation of how people become customers.

Top of Funnel 118

Top of Funnel Social Media Media Advertising Funnels 118

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

Contently

OCTOBER 6, 2022

B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C.

Storytelling 205

Storytelling Top of Funnel B2B Ad Building 205

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

DECEMBER 8, 2020

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. The Top B2B Lead Generation Strategies.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 133

Webinar Metrics Education Lead Ranking Sales Qualified Leads 133

markempa

APRIL 4, 2017

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. 1) Align Sales and Marketing.

Top of Funnel 275

Top of Funnel Content Cross-Selling B2B Sales 275

Launch Marketing

OCTOBER 2, 2024

Content marketing is a staple of B2B marketing and a proven tactic to integrate into your marketing mix. However, around 10% of marketers do not use content marketing, resulting in lost opportunities for lead generation, conversions and business growth. Content serves as one way to get your brand in front of them.

Paid Content 62

Paid Content Top of Funnel B2B Sales Lead Scoring 62

Martech

OCTOBER 15, 2024

While we often think of marketing as ending at the point of sale, maintaining customer trust is just as important after the purchase. For a newly converted customer, a gracious email thanking them may be appropriate. Invitations to exclusive webinars. Personalized account reviews.

Enterprise Management 120

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 120

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

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Top of Funnel Paid Search Agency Advertising Agencies Ad Agencies 52

Sprout Social

JANUARY 24, 2025

From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. But this is just a taster; we have so much more to share on our UK social trends webinar. Sign Up for UK Index Insights Webinar Sorted? Social medias full-funnel potential Social media is no longer just for awareness.

Social Media 104

Social Media Trends Media Top of Funnel 104

Heinz Marketing

SEPTEMBER 17, 2024

Market saturation, outdated marketing strategies, or ineffective lead generation tactics are common culprits. For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground.

Demand Generation Agencies 107

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 107

PathFactory

SEPTEMBER 3, 2024

Engaging Your Enterprise Audience: A Guide to B2B Content Marketing The power of content marketing has never been more crucial in the ever-evolving business landscape. For B2B companies, creating content that resonates with an enterprise audience requires a strategic approach tailored to the unique needs of business buyers.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Thought Leadership Content Marketing 52

ANNUITAS

MAY 28, 2020

But he didn’t just present these ideas in a blog post. He and another colleague, Lee Anne Wimberly, have been leading the effort to uncover the real world results of these recommended demand marketing strategy shifts during the COVID-19 crisis. . Real World Result: Webinars, Paid Search, and Blogs Are Great Investments Right Now.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147