Televerde

NOVEMBER 3, 2020

One of the reasons I joined my long-time friend and colleague Howard Dresner at Dresner Advisory Services was to help launch a new Marketing Analytics practice area. It shows up in the second tier of overall Business Intelligence (BI) priorities in our flagship BI study, The Wisdom of Crowds.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

JUNE 24, 2019

According to a study by Salesforce, Geofencing is a technology that is compatible with 92% of the U.S.A According to a study by 99firms.com, 80% of the internet users own a smartphone & 67% of them check emails only on their mobiles. Local Marketing: . Mobile marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

AUGUST 22, 2019

One needs to stick to the best practices for a while & needs to persevere. There is no steadfast demarcation between the best practices for SEO & Local SEO. Too much of link exchanges are considered deteriorative practices by Google. . Focus on improving some of the off-page SEO strategies. Local Partner Websites: .

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . However, marketers should be wary of using too much keyword stuffing in their content strategies as it is a retrogressive SEO practice.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 30, 2019

According to Alexandra Levit, workplace author Gen Z is unique from previous generations as they prioritize independence & avoid traditional practices. Furthermore, a recent study from Inc found that they prefer texting over calling. It was probably adversity that made them psychologically evolved for quicker decision-making.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

JULY 29, 2019

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.” Wrapping It Up.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 4, 2019

Brian Peters, Strategic Partnerships Manager for Buffer, stated the importance of measuring Facebook KPIs as follows: “Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset.”. The number of Relevant Fans: .

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 26, 2021

Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan. Study the competition and do better. Share useful studies and information with your followers. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

ClearVoice

APRIL 12, 2021

But spending that extra time studying your target demographic also produces a lot more benefits as well. Or in studying your audience’s digital habits, you might also find “what channels are the most effective in reaching that audience and what retail channels are the best to distribute through.”

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Valasys

NOVEMBER 22, 2019

According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing. Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

SEPTEMBER 13, 2019

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to eMarketer, programmatic buying will amount to about $14.88 billion of approximately $58.6 digital advertising budget this year.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). According to a study by Standford, the mere perception of working collaboratively can motivate people to perform better.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. Expion just compiled 8 case studies with one of our clients, Applebee's. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 157

Social Media Media Paid Content Work Management 157

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 8, 2019

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. According to a study by GetResponse, the average open rate for welcome emails is 82%. Articulating The Welcome Emails : .

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

OCTOBER 3, 2019

A comparative study of the increase or decline in the website traffic over some time can give insights into the preferred type of content for a specific group of a buyer persona. Promoting the type of content that drives more Repins is a useful practice for the brands to drive healthy website traffic. Total number of Followers: .

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

The industry-stalwarts possessing different expertise such as those belonging to the field of account-based marketing, influencer marketing, Martech, AI and data analytics will deep delve and brainstorm to derive the underlying ramifications of the latest industrial practices.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

JULY 16, 2019

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. Also, several scientific studies have proven that humans are visual learners & 90% of the information transmitted to their brains is visual.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Convert

OCTOBER 25, 2022

This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. Rafael Romis, Founder of Weberous Web Design. As our GuessTheTest case study shows , the answer is clear: reduce user friction by offering a guest checkout option! CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59