Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Heinz Marketing

FEBRUARY 1, 2024

For Business Leaders: Business leaders gain insights into their leadership approaches, understanding their impact on team dynamics and overall company culture. Reflection of the past is a key piece to how we look at and shape the future. Here are five key advantages of effective reflection.

Peer-to-peer 104

Peer-to-peer Business Thought Leadership Planning 104

Vision Edge Marketing

JANUARY 24, 2023

Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Growth is going to be challenging according to the recent Business Roundtable survey. Growth is not an option if you want to stay ahead of the curve.

Planning 213

Planning Peer-to-peer Contingency Planning Business 213

Marketing Insider Group

JULY 20, 2021

Overcoming theses challenges can be as simple as adhering to some of these Employee Advocacy Best Practices. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. Company social media pages are slowly dying out. Here’s why.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Vision Edge Marketing

AUGUST 17, 2021

And while I become competent in freestyle in practice swims, when it came to race day, I’d switch right back to breaststroke. Patterns generally involve repetitive action, a task or behavior that we engage in frequently, often without giving it much thought. I know from experience. Turns out I took pretty fast to cycling. And I did.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Bluetext

APRIL 8, 2024

With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. These regional summits offer valuable networking opportunities and practical insights tailored to local cybersecurity landscapes.

Peer-to-peer 39

Peer-to-peer Brand Identity Branding Thought Leadership 39

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. The High Growth firms are growing over 5 times faster than their Low Growth peers.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Hinge Marketing

NOVEMBER 3, 2022

Buyers who benefit from the work of their firms are now more comfortable sharing their satisfaction with peers and colleagues. Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Heinz Marketing

OCTOBER 1, 2022

By attending, you will gain access to more than 50 sessions where you can discover real-world, practical insights to help you hone your skill set and make plans for 2023. Reason #3 Get practical tips on how to improve as a B2B professional. Start Your Thought Leadership Journey. You don’t want to miss this!

B2B Marketing 114

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 114

Marketing Insider Group

NOVEMBER 16, 2021

I have said for years that it is important to periodically get out and see different perspectives, gain new experiences, and perhaps most importantly, network with your peers. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hinge Marketing

JANUARY 26, 2023

Understanding the challenges outlined above, we want to provide professional services marketers with practical insights to guide them as they continue to develop their marketing programs. We want to understand how some firms are growing 3X faster than their average growth peers.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. And we’re hungry for them : W hen asked how their content consumption has changed over the past year, 39% of respondents to Demand Gen Report’s latest Content Preferences Survey said they get more content through social networks and peer recommendations.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

The time is now to earn the respect of our organizational peers. The time is now to earn the respect of our organizational peers. The post [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

JULY 26, 2019

Attendees can sharpen their marketing toolkit by connecting with partners and peers through a multitude of educational, interactive, and networking opportunities. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you. Need we say more?

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

Trade Press Services

JANUARY 2, 2024

Here are some of our blogs for staying on top of the platform’s best practices and frequent updates: New LinkedIn Features Can Transform How You Engage with Customers How to Grow Your LinkedIn Following for Powerful Marketing Results Five New LinkedIn Features to Boost Your Brand 4.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Feb 24-26, 2020 | Scottsdale, AZ | Website. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. This guide is both definitive and practical (yes you guessed it- hence the name). First thing’s first- what does the white paper cover? Dare we call this the influencer marketing bible?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Center Parcs.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Convince & Convert

FEBRUARY 5, 2018

The current buzzword for this practice is “employee advocacy,” or even “social selling.” They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Zoominfo

JULY 25, 2022

A global pandemic of such magnitude brought along with it a fear of the unknown. This took its toll on many businesses, resulting in hiring freezes, layoffs, and grave economic problems. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Televerde

APRIL 24, 2024

On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me. Corporate leadership often faces criticism for poor communication and transparency.

Peer-to-peer 105

Peer-to-peer Business Ethics Communities 105

PathFactory

AUGUST 15, 2022

When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Litmus

JUNE 15, 2022

Over the course of two days, you’ll get inspired by email thought leaders through live and on-demand sessions, take part in interactive roundtable discussions with speakers and the Litmus team, and more. Get inspired by email thought leaders through live and on-demand sessions. Click to tweet Litmus Live 2022 dates.

Peer-to-peer 75

Peer-to-peer Thought Leadership Marketing Management Demand 75

Salesforce Marketing Cloud

OCTOBER 14, 2021

Learn the responsibilities, tools, and best practices of modern sales operations. The company’s sales leaders noticed that I had been involved in a cross-team project using Salesforce to find opportunities for revenue growth in the Asia-Pacific, and they thought I could do the same in the U.S. HIT THE TRAILS. “I A willingness to learn.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Adobe Experience Cloud Blog

APRIL 25, 2019

Just as it sounds, collaboration is a practice that brings together the whole team to achieve a specific goal. Essentially, this practice can significantly enhance the group as a whole and will enable them to create highly successful products. After all, two minds are always better than one, wouldn’t you agree? Brings alignment.

Peer-to-peer 134

Peer-to-peer Product Ad Building Lead Ranking 134

Salesforce Marketing Cloud

OCTOBER 14, 2021

After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. I knew skilling up on the platform could help put me on the path to leadership with a holistic digital marketing skill set, so I started to actively pursue related career opportunities. EARN THE BADGE.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Inbox Insight

SEPTEMBER 14, 2021

Their peers? As nearly 70% of companies involve 5 or more people in every buying process, understanding how to target each individual effectively is never going to be straight-forward. Building strong engagement with a prospect is key. Building strong engagement with a prospect is key. Reading time: 4 minutes. Reading time: 4 minutes.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. We’re starting to see these profound transformations.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202