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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. As such, they need to be sure of the long-term viability of the vendor in addition to the quality, fit, functionality, and support of what they are buying.

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Crafting Personalized Content: Harnessing Customer Insights for Success

ClearVoice

Customer support interactions: Customer service interactions hold a wealth of insights into the challenges that your customers are facing. Analyze your support tickets, chat transcripts, and call recordings to seek out common issues your customers are experiencing. Content Formats Variety is key.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

That’s why an employee self-service system is a great way to empower your people while keeping costs low. Let’s take a closer look at what employee self-service means, how it works, and how to create a self-service system that your employees will actually use. How does an employee self-service system work?

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Building Trust: The Role of Customer-Centric Selling in B2B SaaS

SalesIntel

Be there for them: Prospects will have questions, especially on big-ticket items. This fosters information sharing, question-answering, and overall support. Adopt a CRM system to gather, organize, and access customer information easily. Channel your inner therapist and listen intently to every detail, good, bad, and indifferent.

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Layering exegraphics and intent data to up your game (and your returns)

Rev

Sure, a prospect downloaded a white paper or attended a webinar in exchange for a live email address, but those actions could be lightweight indicators of actual readiness. Hot prospects: high Rev Score + high intent score These are the golden-ticket prospects. The holy grails. The unicorns.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

They seamlessly integrate with existing CRM systems and offer comprehensive insights that empower sales professionals to make informed decisions swiftly. In addition to the contact details of the decision-maker, you can access the technographic and firmographic data of the companies to support your prospecting.

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How to Host a Virtual Conference: Everything You Need

Optinmonster

But on top of the ticket to attend, you need to find hotels, food, flights, and all the little expenses in between. That means charging higher prices for tickets and making your conference less accessible to would-be attendees. Have a list of warm leads for future events to boost ticket sales. Getting the Right Tools.