The ABM Agency

SEPTEMBER 7, 2020

You know the types of companies you want to work with—size, industry, yearly revenue range—so you just need to find them, target their buying committees, and convince them your product or service is the exact one they need. Your familiarity with account-based marketing in the B2B industry has probably grown immensely over the last few years.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 52

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Publishing has historically relied on advertising, or sponsorships, to pay for content production.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. With the goal of positioning ourselves as thought leaders within the industries we focus on, we started creating more in-depth content, such as white papers, eBooks and Webinars.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

JULY 31, 2012

Design & Production. White Papers. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Craig is Vice President, Products and Services at Tippit, Inc. , The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). the world's fastest growing B2B online media and lead generation company. No B2B marketers.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

SmartBug Media

FEBRUARY 26, 2019

Many manufacturing companies are diversifying their marketing efforts from solely focusing on tradeshows, print ads, and press releases to increasing digital content marketing in order to generate more leads for their sales team. You can use your website and creative content to get your prospects excited about your company's products.

Top of Funnel 83

Top of Funnel Paid Search Agency Sales Qualified Leads Lead Scoring 83

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Amazon has a highly personalized recommendation engine. Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. Indeed, without these advantages, these historic valuations would not be possible.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

ClickZ

NOVEMBER 20, 2019

New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. Marketing should be a part of the product prototyping and development stage and not an afterthought.

Marketing Analytics Tools 77

Marketing Analytics Tools Product Enterprise Management Startups 77

Rev

NOVEMBER 20, 2018

CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. Amazon has a highly personalized recommendation engine. Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. Indeed, without these advantages, these historic valuations would not be possible.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Convince & Convert

SEPTEMBER 21, 2010

There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Datafusion Solutions

JUNE 27, 2020

B2B list building process for a SaaS company would be entirely different from a drug manufacturing company. B2B list building can seem to be a daunting task as it requires acquiring the contact information of leads and preparing an exhaustive list. You want a B2B sales lead list which is targeted, relevant to your niche and highly accurate.

Organic Leads 52

Organic Leads Sales Qualified Leads Lead Scoring Lead Ranking 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. There must be some good business reason they do it, right? .

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Full Circle Insights

NOVEMBER 25, 2020

A friend of mine studying engineering introduced me to an IBM 3081 mainframe application called Script which was an amazing experience. My papers looked great coming off an awesome laser printer. At Oracle in the ’90s, I talked my way into running the Compaq Products Division. Originally Published on Thrive Global.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Optinmonster

AUGUST 27, 2023

It’s all about telling your target audience about your products and services so they want to become customers. Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. There’s just one problem.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Marketing Insider Group

SEPTEMBER 14, 2023

Sure, a documented content strategy helps you plan goals, meet KPIs, drive traffic, and overall make your work appear valuable on paper. Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs.

Top of Funnel 269

Top of Funnel Practices Content Marketing Planning 269

Heinz Marketing

APRIL 30, 2018

Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). If you’re not already, I’d love for you to join me live every Thursday at 11:30 a.m. Pacific for an episode of Sales Pipeline Radio. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

Sales Management 58

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 58

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. White Papers. Case Study Library. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Research E-mail Newsletters.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100