article thumbnail

Unveiling Meta’s contribution to top-of-funnel relative ROAS


Taking a closer look at Meta’s ROAS, it may seem slightly below the average for the brands we examined, but it’s crucial to consider the broader context before getting overly concerned. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS.

article thumbnail

Snap Selects Fospha as Measurement Partner for Retail eCommerce


Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP. Cultivate Award.

article thumbnail

Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Determine where you’re going to put your online ads for the best ROAS. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from.

article thumbnail

A/B Testing: The ABCs of Paid Social Media


However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. This difference was so notable that it affected the company’s content strategy as a whole, and the team quickly began writing articles to cater to these newfound shoppers.

article thumbnail

Accelerate Agency shortlisted for ‘Best Use of Data’ at the UK Growth Awards 2020

accelerate agency

The UK Digital Growth Awards is about celebrating exceptional agencies, the great work and talent that have driven digital growth and sales across all sectors and can demonstrate real and tangible results to the bottom line. Read the full case study below… About the challenge. Implementation & creativity.

article thumbnail

Eclipsing the 3 Key Marketing Analytics Concerns


But what if the numbers – the data – show paid social media ads are winning. When the marketer adds in company revenue data, a complete picture forms and an impartial, true view of return on ad spend (ROAS) can be determined. TV has always worked, so let’s stick to it.” Inability to Make Sense of the Data and Results.