Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? The answer: Yes!

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. How to opt-out of the sale of their personal information. for over two decades. to be affected by the new law.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. How to opt-out of the sale of their personal information. for over two decades. to be affected by the new law.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Navigate the Channel

JULY 12, 2023

For example, some email service providers (ESPs) count unsubscribes as opens because the email technically must be opened for a user to unsubscribe. And if images aren’t enabled, open rates can be measured differently by individual email service providers and brands. Twisted logic, yes, but a valid open rate metric? Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. Data Permissions.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

Paid Search Agency 102

Paid Search Agency Privacy Work Management Marketing Proposals 102

The Customer

APRIL 14, 2020

Data Privacy (archive). 5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 15 min Your Data Privacy: How Much Do People Know? It’s a key interaction enabler.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR analogs. Other duties. Other laws.

Advertising Agencies 136

Advertising Agencies Privacy Paid Search Agency Privacy Protection 136

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. How to opt-out of the sale of their personal information. for over two decades. to be affected by the new law.

Privacy 60

Privacy Privacy Protection Act-On Opt-out 60

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 117

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 117

Brightedge

JULY 22, 2022

It is not sufficient to publish a keyword-optimized piece of content and hope the search engines figure out how to use it. It made it possible to anticipate, encourage and respond with the content, products and services they wanted at a one-to-one level. Customers have demanded data privacy and the marketing is responding.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. And that includes on their service channel of choice: social media. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant.

Enterprise Management 65

Enterprise Management Brand Identity Branding Work Management 65

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. From product development to customer service, brands should ensure that their practices are inclusive and accessible to all.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech Advisor

MARCH 9, 2020

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate 113

Open Rate Marketing Automation Services Peer-to-peer Click Rate 113

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Once launched, they’re out in the wild doing their own thing. Check out the latest legal requirements.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

readwrite

MARCH 26, 2012

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. on May 30, 2012 to discuss mobile privacy, advertising and consumer data.

Privacy 40

Privacy Ad brokers Paid Search Agency Mobile Advertising 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Do Not Track: (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

readwrite

APRIL 5, 2013

While these legitimate apps aren’t stealing passwords, they’re still riding roughshod over user privacy by gratuitously sucking up your contact and location information — or worse. ” The FTC wants the mobile industry to bolster privacy controls by allowing phone users to opt out of being tracked by ad networks.

Privacy Policies 40

Privacy Policies Mobile Advertising Privacy Privacy Protection 40

Choozle

JUNE 13, 2022

From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay. For more information, you can review the California Attorney General’s official webpage.

Privacy 78

Privacy Privacy Policies Opt-out Advertising Agencies 78

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 98

Work Management Privacy Protection Marketing Management Privacy 98

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. It’s not so easy anymore. Enter: The post-cookie era.

Sales Management 84

Sales Management Opt-out Privacy Opt-in 84

Zoominfo

AUGUST 11, 2022

This policy disclaimer is required under privacy laws like the General Data Protection Regulation (GDPR) and the ePrivacy Directive , to give consumers more control over how their data is collected and used. While there are data privacy laws in place in many countries, no single overarching privacy law covers the entirety of the US.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Aberdeen

OCTOBER 17, 2019

With California’s laws changing in the coming months, it is essential to take a new approach when reaching out to Silicon Valley. All of these issues can be mitigated by going the extra mile and investing time as well as dollars into data that can help you understand who is truly in-market for your services. Free Coffee Mentality.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Opt-in.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

BenchmarkONE

SEPTEMBER 29, 2021

Think of marketing compliance like any other marketing best practice – the rules and guidelines are there to help you build trust with your customer base and get the most out of your marketing efforts. . Using reputable email marketing software will help make sure you have these protections in place for your email strategy.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Email marketing is an investment, and tools like your email service provider (ESP) don’t always come cheap.

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Planning 90

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate. Those metrics all have their uses, mainly as trend indicators.

Budget Programs 118

Budget Programs Long Tail Marketing Ad Frequency Click Rate 118

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. When you start with that already-engaged audience, it will send more positive signals to your internet service provider (ISP) and help your email get delivered more often.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99