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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized.

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Why social media is an invaluable tool for sales executives

Oktopost

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). Increase response rates. It’s something 6.57

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Re-Engage Your Customers with Push Notifications

SmartBug Media

Whether you want to promote a fantastic sale, let them in on the latest event, or just catch up about what's new, push notifications give you the power to re-engage your customers even after they've left your website. Your favorite product is back in stock. Your favorite product is back in stock. Check them out now ?

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

Whether it’s a flash sale, a limited-time offer, or a simple reminder, mass text messaging allows businesses to deliver their message directly to the palm of their customers’ hands. It has gained popularity in recent years due to its efficiency and effectiveness in reaching consumers directly on their mobile devices.

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5 Things You Must Avoid at All Costs In a Sales Email Sequence

SalesIntel

One of the significant reasons for email success in the recent past is executing sales email sequences tactfully. Sales email sequencing offers a cost-effective and scalable way to engage with prospects, build relationships, and guide them through the s ales funnel. 5 Things You Must Avoid In a Sales Email Sequence 1.

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Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

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