SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Omnichannel marketing campaigns. Newsletters. Rethinking analytics.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Vision6

AUGUST 23, 2021

Some of the messages you are sending may even be better suited to other communication channels, such as SMS. If you’re looking to cut through the inbox clutter during the holiday seasons, then this email and SMS dynamic duo should definitely be part of your marketing strategy.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

JANUARY 24, 2023

Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. In the coming days, many brands will jump on this bandwagon.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82