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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." Landing Pages, Forms, and Offers.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. For B2B marketers, that means SEO efforts are now more important that before.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

I also recommend checking out Mark Traphagen’s recap of the Direct Answers panel, which covered a lot of information on how direct answers are transforming SERPs and what businesses can do to ensure their content is shown. If you want to see what’s happening in the SERPs, pick up your phone and search. Mobile First is a Real Thing.

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Questions to Ask Your SEO Company Before You Hire

seo.co

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). Businesses from all niches vie for the top spot to place their products and services before a target audience doing search.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Jennifer Slegg has documented most of the new guidelines in her SEM Post coverage, highlighting key points SEOs need to know.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

More Resources for Online Advertising and PPC: 35. The SEM Post. Resources for Search Marketing and Search Engine Optimization (SEO). Five hacks to enhance your organic CTR and rankings in SERPs. Here, you’ll find tons of advice, research, how-to’s, and insights that will help your SEO efforts and online marketing skills.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social Media Marketing Strategy, Tactics and Best Practices. Are You Blogging or Doing Social Media for SERPs & Links? by SEM ClubHouse. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Free Social Media Marketing Checklist by NikkiPilkington.com. by SEM Nook.