KoMarketing Associates
APRIL 7, 2021
Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Along the way we’ll explain the research that prompted these recommendations. Or, as the Content Marketing Institute recommends , “Be customer-centric.”.
Convince & Convert
MAY 25, 2010
Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.
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Webbiquity
MARCH 13, 2019
Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.
KoMarketing Associates
NOVEMBER 9, 2017
Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years. ABOUT SUSAN THOMAS.
Convince & Convert
MAY 31, 2013
Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. via Pew Research.
Writing on the Web
FEBRUARY 19, 2014
Is a business blog worth the time you need to research, write, format and publish quality content? Of course, I’m not even counting the millions of blogs hosted on their own domains like this one and most of the business blogs that are online. Marketing is not the only reason companies can get value from blogging.
Oktopost
DECEMBER 22, 2019
Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies.
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