Blending Marketing Mix Modeling and Multi-Touch Attribution: Taking the Unified Measurement Approach
ScanmarQED
MARCH 17, 2021
either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to These learnings when applied to optimizing media budgets help drive long-term performance.?But?it at individual channel s within your marketing mix and?collects Multi-Touch Attribution will allow you to?gauge
Let's personalize your content