Everything Technology Marketing

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. Happy New Year!

How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking based on social popularity.

Trending Sources

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. All of these lead to more web visitors through social media and SEO. The key to marketing success online is educating prospects.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year! It is January and time again for the obligatory 2011 predictions.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. What tactics do you use to convert social media interest into leads?

What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

79) 5 - A Simple B2B Marketing Framework (75) 6 - Social Media in B2B Marketing - Survey Results (47) 7 - Is B2B Marketing Ready for Social Media? (44) 39) 9 - It's Budget Season - B2B Marketing Budget Trends (39) 10 - You Have No Metrics for B2B Social Media Measurement? (36)

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011.

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Content marketing is going mainstream in 2013.

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements. Your B2B markets are changing rapidly.

Social Media in B2B Marketing - Survey Results

Everything Technology Marketing

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. What is your experience with social media in B2B

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio.

Looking for Social Media Policy Examples?

Everything Technology Marketing

Do you hesitate to jump on the social media bandwagon with your company? Social media is inherently dynamic, even chaotic. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage. Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link Concerned about what happens when an employee shares insider information?

The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness.

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The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link

SEO 13

Top 5 Social Media Challenges in B2B Marketing (Survey)

Everything Technology Marketing

One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. Not surprising considering that the right metrics and goals associated with social media are still evolving.

What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago.

Don't Miss These Great B2B Marketing Webinars

Everything Technology Marketing

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy. For a complete list of B2B marketing webinars, check out the B2B Technology Marketing Channel on BrightTalk.

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

The results from our new study on Alliance Marketing are now available! Download it here.

Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. B2B marketing is undergoing dramatic change.

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

Step 1 - Establish a Formal MO Function Marketing is getting more complex with new technologies such as social media, new tools like marketing automation, and higher performance and ROI expectations.

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. Sorry if any offense is taken by the IT folks, but the marketing teams are the ones to lead the defense and implement social media strategies. However, the tech people do have a place in the social media realm.

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Customer data exists in a number of disparate systems, such as your web analytics tool, your social media monitoring tool, customer feedback and surveys, and your marketing campaign automation tool. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue.

Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”

Everything Technology Marketing

This second part of the series discusses how bringing a white paper to market must now radically change given the abundance of white papers and, more important, because online marketing tools (including but not limited to social media) enable marketers to get readers to come to them. As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content.

Technology Marketing Collateral Trends

Everything Technology Marketing

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. 1 form of collateral influencing technology purchasers.

Fixing the Crisis in Marketing

Everything Technology Marketing

I ran across an interesting blog post " The Crisis in Marketing " by Erik Bower from MarketBright where he talks about current Marketing methodologies not keeping pace with the pressures in today’s business environments: volatile markets, pressure to prove marketing's impact on sales pipeline, reduced budgets and headcounts, new tactics such as social media, etc.

Welcome to Everything Technology Marketing

Everything Technology Marketing

Topics will include go-to-market planning, branding, lead generation, campaign management, competitive analysis, marketing tactics, social media and more. Welcome to the new blog "Everything Technology Marketing". As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 26: The 29 Best Social Media Monitoring Tools. #27:

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. By Brooke B.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Guest post by Josh Wardini.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers.