Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Get the insights you need to craft a video strategy that works.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. We expect this trend to continue. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SmartBug Media

FEBRUARY 10, 2020

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. We also know that, as marketers and salespeople, we need to understand where our prospects are in the sales process in order to utilize appropriate strategies, and lead scoring helps you make that a reality.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Vidyard

NOVEMBER 6, 2018

No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. No problem!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

MAY 27, 2011

by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Although a well-executed webinar gives reason to celebrate, now is not the time to sit back and relax. Here is a post-event checklist which we have developed, based on having run dozens of our own webinars.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Create a Content Marketing Funnel. Start Using Video. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. If you map your videos to specific stages of this journey, you can measure it with discrete metrics. Think : Entertain & Entice.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

by Seth Resler Did you miss our webinar on inbound marketing? Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. Inbound marketing suffers from diminishing returns if you don’t supplement it with other strategies. An outbound marketing strategy.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

Engagio

JULY 18, 2019

Watch on YouTube ). Jon Yeah I think here we’re talking about kind of what I would call traditional demand gen tactics your classic your running campaign, whether its a webinar content syndication or ebook or something you get leads and then you run them through the system. Here’s Jon. Doesn’t work.

Demand 66

Demand Account Based Marketing ABM Webinar Metrics 66

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Vidyard

NOVEMBER 6, 2018

No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. No problem!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. So it’s time to clearly define your target audiences and personalize their experiences.

Personalization 88

Personalization Planning Marketing & Strategy Banner Ads 88

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Dial into Your Target Audience. Buyer Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Vidyard

NOVEMBER 6, 2018

No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. No problem!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

NOVEMBER 6, 2018

No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. No problem!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

ClearVoice

MARCH 8, 2022

In addition to their focus on strategies, they are also in a position of content strength in their particular fields. She also provides insight on creating online courses and selling those courses with help from webinars. For close to two decades, Ann has headed up MarketingProfs’ content efforts and strategies.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. So it’s time to clearly define your target audiences and personalize their experiences.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. There were some leftover questions at the end of the webinar, and we promised we’d answer them. Not at the moment.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Enter database marketing. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Try out some of the tips I’ve mentioned here, and see how much faster your leads move through the funnel!

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Want to learn techniques for communicating with potential buyers, increasing your online presence, and driving sales revenue?

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

ConvertKit

JANUARY 15, 2021

Whether you’re building an audience for the first time or you’re looking to double down on your list growth, keep these statistics in mind as you’re planning your email marketing strategies for 2021 and beyond. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021!

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vidyard

NOVEMBER 12, 2015

With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more. We continue to innovate and execute on our vision to help businesses engage with their audiences and generate more revenue through the use of online video.”

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. ” and you’ll quickly find yourself in an empty room.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50