Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. Q: Before founding CabinetM in 2014, you had a career as a marketer. A: It did.

Marketing AI 100

Marketing AI RFP Work Management Thought Leadership 100

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

Hubspot

FEBRUARY 22, 2017

Whether it's due to the demise of the agency-of-record, growing concerns over transparency issues, or the invasion of management consulting firms on ad agency turf, marketers are actively shopping for agencies like never before. You just might start seeing an increase in the number of RFPs landing in your inbox. Hallelujah.

RFP 69

RFP Paid Search Agency Advertising Agencies Marketing Proposals 69

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. Ask these five questions: 1.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Hubspot

NOVEMBER 5, 2019

Knowing how best to position your offerings in a reverse auction process can be an effective and efficient way to sell to other companies. Buyer publishes a request for proposal or request for quotation. A reverse auction must start with either a request for proposal (RFP) or request for quotation (RFQ). Sourcing event.

RFP 52

RFP Paid Search Agency Marketing Proposals Pricing 52

Hinge Marketing

JUNE 4, 2014

Most leadership teams in A/E/C firms are fastidious about tracking their hit rate – the number of proposals submitted minus the number of proposals won. In fact, the average hit rate in A/E firms was 37.1%, according to Zweig White’s 2013 Annual Marketing Survey. Stop responding to any and every RFP.

Positioning 48

Positioning RFP Marketing Proposals Work Management 48

ClickZ

OCTOBER 1, 2020

Sales and Marketing teams need systems that help them sell a new way. Often, the decision to begin offering subscription sales triggers an RFP (request for proposal) for software vendors, or for smaller companies – research and direct outreach to vendors. Special considerations for sales and marketing teams.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But supporting sales by providing content as a marketing person can be tricky.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Circle Studio

SEPTEMBER 5, 2017

Through the development of proposals, interview materials, SOQs and tradeshow support, the marketing department spends a lot of its time responding to the requests of firm leaders and business development (BD) staff. Here are 4 common BD mistakes and how marketing can help remedy them. that speak to the prospect’s interests.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

markempa

OCTOBER 28, 2012

Ami Kelly, GHT Director of Marketing and Business Development, walks us through the steps she took that ultimately transformed this mindset and turned an outdated brochure website into an opportunity generator. This is a given, and it was easy for Kelly because when she was interviewing for her position, the company’s website crashed. “I

Lead Scoring 120

Lead Scoring Lead Ranking RFP Advertising Agencies 120

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 30, 2014

This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. So after years of being forged in the fire of small budgets and high risks, my hardened IT team came up with several guidelines for finding the technology solutions that marketers love.

Work Management 48

Work Management Marketing Management Practices RFI 48

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. As a leader in this space, please define once and for all – what is content marketing?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hinge Marketing

APRIL 15, 2015

The professional services industry is a big, wide world and the marketing and branding firms that serve it run the gamut. While I can’t promise that this post will provide the means to stave off doubts or magically sway a long-held position, it will give you a balanced plan on how to approach working with a remote partner.

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Marketing Insider Group

OCTOBER 13, 2020

This is where a digital marketing agency steps in. Many B2B businesses opt for hiring outside help instead of in-house marketing because it’s easier to maintain a proactive approach. However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market.

Paid Search Agency 256

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 256

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A study by The Hinge Research Institute found that high-growth companies are more likely to have mature marketing and sales automation strategies than their peers. AI can also positively impact your team’s morale.

Marketing AI 83

Marketing AI RFP Work Management Marketing Management 83

Hinge Marketing

JULY 2, 2014

Now you may be familiar with the 5 P’s of marketing (Price, Promotion, People, Place and Product) and how they can help you market your services. When I say demonstrate, I’m not talking about flipping through an RFP response and looking at resumes and project pages. Demonstrate Your Brand. It needs to be everywhere!

Ad Building 48

Ad Building Brand Identity Branding Differentiation 48

TrustRadius Marketing

OCTOBER 21, 2022

Someeven come with built-in apps for a request for proposal (RFP) software. If you can afford the extra resources then it can speed up the learning process for your team and positively affect workflow. The chart below shows some of the most popular HR software in the enterprise market.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

InsightSquared

MAY 22, 2019

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. At the highest end, you may be responding to RFPs (request for proposals) which will require a formal bid management process and team. Big mistake.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

WebMarketCentral

JUNE 7, 2005

How do you select the best marketing agency for your needs? Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP." She provides an excellent perspective on what makes for a good RFP from the agency perspective.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Circle Studio

AUGUST 22, 2019

It’s a critical component of an effective content marketing program , and it requires creating consistent, client-focused, high-quality content. But many firms (and their marketing departments) find it challenging to understand what kind of content they should be creating to attract and engage their target audience.

Thought Leadership 110

Thought Leadership Work Management High Quality Lead RFP 110

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

PR 76

PR Trust Marketing Stats B2B Marketing 76

Hinge Marketing

JULY 18, 2019

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Bluetext

JUNE 11, 2021

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. Division of time between positioning your company for success with government agencies and bidding on specific contract awards. This blog post is about those 2-5 years. Begin with the End Goal in Mind.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Bluetext

JUNE 11, 2021

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. After many years of B2G marketing experience, Bluetext is here to break down what gets your foot in the door and sustains success in business to government marketing. Memorability.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Sword and the Script | B2B

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. The survey was commissioned by Rob Roy Consulting and conducted by the market research firm Cambia Information Group. That’s according to a survey of 625 U.S.-based

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84