Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Far too often, organizations create structures that keep information trapped in functional silos. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa.

Top of Funnel 288

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 288

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 344

Budget Programs Paid Content Planning Startups 344

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? If you said to grow organic traffic , you’re not alone — it’s the most common answer. It turns that traffic into real leads , conversions, sales, and ultimately even brand advocates. Marketers have been studying it for decades. But it’s also incorrect.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. All of which begs the question: what about organic? After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. B2B marketers who blog get 67 percent more leads than those who don’t.

Top of Funnel 346

Top of Funnel Paid Search Agency Companies Marketing Automation Services 346

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound vs. Outbound Lead Generation.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. In order to succeed, you need to support every pillar of content marketing.

Allocation 297

Allocation Content Marketing Ad Frequency Top of Funnel 297

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 266

Inbound Marketing Paid Content Top of Funnel High Quality Lead 266

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 265

Top of Funnel ROI Marketing Automation Services Work Management 265

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ? What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

MARCH 10, 2022

To move prospects through the sales funnel, client success stories and user-generated content can go a long way. 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t. From there, you can successfully retain an organic brand image.

Spending 336

Spending Branding Brand Identity Top of Funnel 336

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Planning 272

Planning Zoominfo Top of Funnel Churn Rate 272

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. As accounts move further down the funnel, go-to-market teams often need to engage a growing cast of characters in order to close a deal.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Funnels Work Management 130

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. In fact, some professionals recommend having as many as 12 marketing channels ! While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Here are our top eight.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

ANNUITAS

OCTOBER 21, 2021

There has been a major shift in the status quo in the past few years as companies try to hold marketing accountable to firm metrics. But while many have tried, Harvard Business Review estimates that only a quarter of marketing leaders are successfully showing impact. Instead, demand marketing KPIs should focus on outcomes.

Demand 232

Demand Top of Funnel Planning High Quality Lead 232

Vision Edge Marketing

OCTOBER 20, 2020

Nearly every organization we speak with believes they’re customer-centric. As a supplier or partner you play a leading role in shaping the supply chain in which we operate. Let go of the outdated sales funnel. No customer wants to be thought of as a lead. Here’s a quick review of what they do.

Lead Ranking 225

Lead Ranking Marketing Qualified Leads Organization Lead Scoring 225

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Better quality leads. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. Better quality leads. Appealing, right?

Paid Content 342

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 342

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. That makes SEO one of the top areas of investment for B2B marketing teams. Addressing these reservations can lead to an increase in conversions.

SEO 305

SEO Marketing Websites B2B Marketing & Strategy 305

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead.

Cost per Lead 298

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 298

Marketing Insider Group

APRIL 7, 2021

You’ll have a better grasp of how to solve specific pain points and where to reach your audience online, creating a positive reinforcement cycle for organic traffic. How can you stand out in markets like these – with global competition no less? Plus, content is scalable, flexible, and taps you into a specific market.

Differentiation 273

Differentiation Top of Funnel B2B Thought Leadership Work Management 273

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Pricing: $49/$99/$199/$399 per organizer per month. A third important element is your presenters.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Agreement on what a “qualified lead” is.

Top of Funnel 257

Top of Funnel Lead Ranking Marketing Qualified Leads Lead Scoring 257

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Updated September 2023.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 221

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. The most effective way to use B2B social selling is to create thought-leading content like blog articles (like this one), videos, and podcasts, and then share them to your social networks. It’s not advertising.

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. It is up to you, the marketer, to determine which campaign carries the most weight. . B2C Marketing. B2C marketing needs to reflect this fast-paced sale. Think of your attribution model as a map of sorts.

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Guest post by Grace Murphy. driving conversions.

Landing Pages 273

Landing Pages Paid Content Tips Paid Search Agency 273

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. You can read part one here: New research: Boost organic growth from current customers. What are their objectives as an organization?

Sales Management 307

Sales Management Buy Research Lead Ranking 307

Marketing Insider Group

JULY 14, 2020

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven.

Marketing Strategy 265

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 265

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266