Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. There is no time to beat around the bush.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Read more on B2B Marketing in Martech Age. What is Lead generation ?

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

OCTOBER 9, 2019

The whole purpose of account-based marketing is to shift from high-volume lead gen programs to strategies that are designed to address the needs of individual target accounts. That’s why so many B2B marketers have been turning to third-party intent data. But not all intent data is created equal.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Hubspot

MARCH 23, 2018

We’ve compared six major categories within both apps to help you decide which one is the best fit to market your business. In terms of design, there aren’t many big factors that separate Instagram Stories from Snapchat Stories. The lens got 165 million views, and triggered an 8% increase in purchase intent.

Marketing Budget 77

Marketing Budget Business Budget Programs Best Practices 77

Ledger Bennett

JUNE 1, 2020

Using data gathered from Ledger Bennett clients, we’ve developed a strategy for each business group based on their current challenges, highlighting how they’ll successfully emerge from the pandemic over the next half of 2020. Faced with marketing budget cuts, what should you do?

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Valasys

APRIL 3, 2023

Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” ” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Outbrain

AUGUST 12, 2020

Some businesses have chosen to focus their spending on purposeful marketing for a humanitarian cause. That means more consumers are using online services to order essential and leisurely goods instead of going outside. Plus, native ads also create 18% more engagement and thus increases a customer’s purchasing intent.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Ideal Customer Profiles Tactics 29

SalesIntel

APRIL 16, 2021

The right use of data is important for B2B companies to develop a foolproof go-to-market plan. No company works without data, and it’s equally important to understand how to use it to launch targeted marketing campaigns and achieve sales success. Sitting on a huge pile of data, but don’t know what to do with it?

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Adobe Experience Cloud Blog

JANUARY 22, 2015

million on any one line item in their marketing budget? It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks. Engagement Marketing Modern B2B Marketing b2b Consumer'

Ads 48

Ads B2B Thought Leadership Marketo Thought Leadership 48

Single Grain

APRIL 14, 2023

If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. Get My Free Enterprise SEO Plan Top Enterprise SEO Metrics Here are some of the top enterprise SEO metrics that you need to track to maximize your insights and meet your business objectives effectively. Let’s begin!

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. adults are on LinkedIn. are female.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Single Grain

JUNE 6, 2023

It allows marketers to harness the power of keyword targeting, audience segmentation, and real-time analytics, building a marketing campaign that will give you the edge you need in this fiercely competitive digital landscape. Amplified online marketing synergy: PPC and SEO strategies can inform each other for optimization.

PPC 52

PPC Pricing Price Paid Search Agency 52

Single Grain

AUGUST 3, 2021

Launched in 2008, Hulu is the only service that offers access to every major U.S. The ad-supported plan costs $5.99 a month, while the non-ad-supported plan costs $11.99 These are full-screen ads that inform viewers about the brand's latest products and services. It offers both live and on-demand TV and movies.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Martech Advisor

NOVEMBER 5, 2019

Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Content Strategy Should Be More Than a Deadline.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Single Grain

SEPTEMBER 22, 2023

Whether you’re just starting out or looking to optimize your existing funnel(s), this guide will help you create a simple marketing funnel that best fulfills your needs. Work With Us What Is a Marketing Funnel? This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

JULY 7, 2020

Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. For every marketer. 64% of consumers make a purchase after watching branded social videos. TikTok Marketing: Types of Ads.

Paid Search Agency 122

Paid Search Agency Ads Viral Marketing Planning 122

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Albacross

AUGUST 7, 2018

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

In other words, lead nurturing helps companies to guide prospective customers towards the decision to buy by answering questions, showing how to overcome obstacles, and positioning the product as the ultimate solution to their main problem. And the last category won’t make a purchase, so again, don’t waste your time on them.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88