Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Qualified Lead Rate.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Insights from Benchmark Research on Brand Impact .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Give our services a try.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Hinge Marketing

FEBRUARY 25, 2022

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

KoMarketing Associates

MAY 1, 2013

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Percentage of the Pie. Webinars/webcasts (88%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hinge Marketing

FEBRUARY 3, 2021

The report compares high growth AEC firms (those having a compound annual growth rate of 20% or greater over a three-year assessment period) against their slower, no growth peers. In fact, AEC firms conduct far more research, more often, than their peers in other professional services industries. About the Study. How do they do it?

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Hinge Marketing

AUGUST 16, 2017

Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Download the Marketing Planning Guide and develop a robust marketing plan that generates leads and builds your reputation. What to expect in 2018.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Marketing Insider Group

OCTOBER 6, 2015

Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. And when asked to rate the effectiveness of their organization’s use of content marketing, only 30% say they are effective with B2B Content Marketing , which is down from 38% last year.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Business and markets are always changing — and we have all experienced a historical economic shift. Your budget should follow suit.

Budget Programs 56

Budget Programs Marketing Budget B2B Thought Leadership Allocation 56

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. In this post, we will show you how to develop a thoughtful and effective plan for your professional services firm. Four Approaches to Marketing Planning.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Webbiquity

APRIL 29, 2013

Inbound marketing (a subset of though not to be confused with web presence optimization ) is big, and growing. • 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Marketing Insider Group

JULY 14, 2020

So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. So, what’s the context for marketing in a world like this.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! So I think it starts by looking at both sides of the equation: the costs and results achieved from content marketing. But does anyone have a handle on the costs?

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

Hinge Marketing

JULY 7, 2016

Hinge Research Institute’s 2016 High Growth Study reveals what high-growth firms are doing to maximize their return on marketing investment both in dollars and in effort. Now let’s explore three macro-level marketing strategies high-growth firms commonly employ to achieve results: 1. Conduct Research Regularly.

Marketing Budget 58

Marketing Budget Allocation Marketing Management Peer-to-peer 58

Metadata

FEBRUARY 2, 2023

Some marketers see ROI on TikTok ? While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. In 2023 and beyond, it’s imperative to keep everyone’s favorite tactics in mind but only invest in the ones putting closed-won deals in your pocket.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

QuanticMind

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Content Standard

DECEMBER 17, 2014

While digital marketing strategies are being developed and implemented with greater ease among enterprises, the most significant challenges to SEO success tend to be institutional. According to the Inside Enterprise SEO report, greater in-house skills regarding digital marketing could elevate the success rates of those marketing efforts.

Marketing Budget 40

Marketing Budget Resources Enterprise Management Marketing & Strategy 40

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. Don’t get me wrong, it’s extremely useful information, but the more specific you define your ideal customers, the more effective you can market to them. . But don’t worry. What is a Target Audience?

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. The firms in the study represent combined annual revenues of almost $76 billion and employed roughly 350,000 people.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns.

Work Management 106

Work Management Marketing Analytics Tools Enterprise Management Tactics 106

Hubspot

MAY 18, 2015

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

DealSignal

JUNE 7, 2023

When a business experiences financial hardship, marketing budgets are usually the first to get cut. Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. Which tactics are consistently most effective? How can you expand on those ideas?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52