Unbounce

JUNE 11, 2019

You also don’t need to be an expert on AI to understand how it’s going to transform lead generation and conversion for marketers. There are lots out there, and marketers need to verify for themselves how (and how effectively) each vendor uses AI. These capabilities are increasingly baked into the company’s CRM. Do you agree?

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Automate Social Media Sharing. Optimize Your Website for Mobile.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Developing Personas for Intent-Based Marketing. Who are your top competitors?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Metadata

MARCH 25, 2021

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors. Video personalization: Get your audience’s attention with 1-to-1 personalized videos.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

SpotMe Blog

NOVEMBER 15, 2021

SpotMe’s CEO, Pierre Metrailler, was invited to PM Forum, a UK network of marketing and BD decision-makers in professional services, to discuss how events technology has evolved over the last decade and share first-hand insights on how leading brands – SpotMe’s customers – harness event technology to engage audiences.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Metadata

MARCH 26, 2021

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

xiQ

SEPTEMBER 19, 2016

a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. xiQ was selected as a winner based on its Genpact Market Watch Mobile App configured for Sales Intelligence.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

ClearVoice

APRIL 11, 2019

When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” When you truly know your audience, you produce personalized content that delivers positive results. Marketing Automation.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Optinmonster

AUGUST 31, 2022

This can help make the most of your marketing efforts by only marketing to the most qualified leads. For example, it wouldn’t make sense to heavily market umbrellas to customers living in a desert region. Highly personalized messages also help customers feel seen and understood by your brand.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

I think Disney’s advice rings true today for those considering marketing automation. From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. Educational pieces work well during the early awareness stages. Use your imagination. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Ramp Up Social Networking and Personalize Connections.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

xiQ

SEPTEMBER 19, 2016

a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. xiQ was selected as a winner based on its Genpact Market Watch Mobile App configured for Sales Intelligence.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

PureB2B

MARCH 22, 2017

Email marketing is very much alive. Marketers have experienced an astounding rate of 760% added revenue from segmented email marketing campaigns. Facebook and Twitter are trailing email when it comes to acquiring new customers. Personalized Email Marketing. Plus, let’s not forget email.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? Can you do this as a one-person team?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Automated emails: Mailchimp.

Automation 96

Automation Marketing Automation Services Work Management Marketing Analytics Tools 96

PureB2B

MARCH 22, 2017

Email marketing is very much alive. Marketers have experienced an astounding rate of 760% added revenue from segmented email marketing campaigns. Facebook and Twitter are trailing email when it comes to acquiring new customers. Personalized Email Marketing. Practice Segmentation in Your Email Marketing.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 28, 2018

As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations. This personalized knowledge will help you avoid disastrous results from using the same generic tone, voice, and message across all your sales calls. Timing is Crucial.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Conduct Regular Reviews C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. ” Marketing Operations Should Be Tasked with Marketing Automation.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Hinge Marketing

FEBRUARY 24, 2015

1) Content Marketing and Offer Strategy Content and offers are the keys to effectively nurturing leads. 1) Content Marketing and Offer Strategy Content and offers are the keys to effectively nurturing leads. You want to keep leads educated and openly talk to them about the issues you know they are facing to keep them engaged.

Lead Nurturing 48

Lead Nurturing Marketing Automation Services Email Campaigns CMS Development 48

Conversica

OCTOBER 29, 2018

Growing the customer base across a number of industries, including firms in the technology, financial services, education, sports, hospitality, and automotive sectors. FOSTER CITY, Calif. Conversica created the conversational AI category and continues to lead the industry in terms of technology innovation, customer acquisition and revenue.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The Point

JUNE 18, 2013

DC) Today’s buyers are more educated on markets, products, and competitors than ever. Our rules-based discovery tools surface presentations, documents, and other marketing content that speaks to the exact information need of buyers. (HS) HS) Content has become the fuel for so much of marketing these days.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Sharpspring

APRIL 27, 2020

In most inbound marketing campaigns, landing pages are developed as a “gate” to a piece of content that is valuable to your audience. This “premium” content should be a valuable piece of thought leadership, focused on offering genuine value and educating your customers about a topic genuinely interesting for them. How do I get started?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Styles and Types of Videos 6.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

PureB2B

SEPTEMBER 24, 2017

We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. Remember, it’s all about context. Go for the big one.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

PureB2B

AUGUST 28, 2018

As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations. This personalized knowledge will help you avoid disastrous results from using the same generic tone, voice, and message across all your sales calls. Timing is Crucial.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Hubspot

APRIL 5, 2013

Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. Many marketers stick to mass emails, because they are limited by technology. You’re familiar with mass emails, right?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Vidyard

APRIL 19, 2016

The accolades honor marketing teams and technology providers who are leveraging Marketo in innovative ways to take their marketing initiatives to the next level, positively impact company revenue, build engaging relationships with customers, and inspire others in the marketing industry. Learn more about it here. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

PureB2B

SEPTEMBER 24, 2017

We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. Remember, it’s all about context. There are over 4.92

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education. 7 Event Industry Predictions in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 124

Social Media Work Management Marketing Management Media 124

Content Standard

MAY 14, 2015

There’s an inconvenient truth to being a marketing leader in this time of business transformation : CEOs and shareholders are looking to marketers for revenue guidance, and there is no room for error. The systems can be bridged; thus, we are allowed to connect marketing metrics and sales activity. Reading the Tea Leaves.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40