Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? So, what exactly is “inbound” versus “outbound” marketing? Generate Awareness with Outbound Marketing. Email Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their B2B lead generation programs.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Hubspot

MARCH 11, 2011

According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways. The results come from a study based on a survey of over 600 professionals knowledgeable about their company's marketing strategy. On Demand Webinar & Report: 2011 State of Inbound Marketing.

Social Media 28

Social Media Allocation Telemarketing Paid Search Agency 28

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MARCH 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. For new prospective buyers, develop a separate plan for each micromarket (e.g.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Content4Demand

MARCH 19, 2019

Are you confident in which content works best for each stage of your marketing funnel? Marketers are focusing on demand generation in a big way. As the report states, “Expanding their total addressable market via syndication creates even more opportunities to drive top-of-funnel demand.”. That’s a big increase.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

seo.co

OCTOBER 26, 2021

And, without a good disciplined content plan in place, blogging too frequently may actually create keyword cannibalization issues. Many marketers have reported a 45 percent increase in traffic when the total number of blog posts on their website increased from 11-20 to 21-50. File this away as valuable intel! Don’t Forget to Socialize.

SEO 98

SEO Ad Frequency High Quality Lead Lead Scoring 98

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

AUGUST 6, 2014

Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. ” Don’t worry. 1) What Is Demand Gen?

Stats 28

Stats Demand Resources Demand Generation Agencies 28

WebMarketCentral

SEPTEMBER 24, 2007

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

Albacross

SEPTEMBER 25, 2018

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100