ViewPoint
JUNE 15, 2012
Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Use BANT qualifiers.
markempa
SEPTEMBER 29, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Reconnecting with past customers and leads.
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ViewPoint
JUNE 30, 2015
Marketing management must travel with salespeople and listen to a few dozen sales presentations. Listen to presentations at trade shows. Telemarketing scripts. Make a decision for lead distribution. What are the qualifying questions? Inside sales? Listen in on the phone calls. Listen and take notes. Ask the reps.
Biznology
AUGUST 8, 2019
Other key industries, like oil and gas, manufacturing, and construction, are more interested in brand positioning and awareness, and less about lead generation. So, they focus on their websites, value propositions, sales collateral, trade shows and business events—like golf outings, and sponsoring sports events.
ViewPoint
NOVEMBER 27, 2017
By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Especially focus on qualified lead sources such as trade show leads. Use a telemarketing service to set appointments.
markempa
OCTOBER 22, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Customer Experience Matrix
APRIL 20, 2010
By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. Events and trade shows actually rank below all of these. Tags: marketing sales alignment lead management demand generation.
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