SmartBug Media

JUNE 2, 2022

Make sure to set an “Out of Office” autoresponder. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions. Double Opt-In. Email List.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Thinkers360

MARCH 8, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? Any form of e-marketing, including email, SMS , and MMS or instant messaging, have laws in place that protect consumers from spam or unsolicited communications. It should be a no-brainer, but don’t purchase marketing lists. Include an opt-out.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 119

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 119

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking. Create an Opt-In Process.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

SmartBug Media

AUGUST 29, 2023

As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Ranking 104

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Marketing teams everywhere became afraid that their lists would shrink along with their ROI. It shouldn’t. The result?

Privacy 58

Privacy Email Marketing Privacy Protection CAN-SPAM 58

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Martech Advisor

MARCH 19, 2020

Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. Privacy is a concept that continues to evolve as new technologies and platforms enable us to share personal information across the internet. In the U.S., In the U.S.,

Privacy 63

Privacy Work Management Opt-out Opt-in 63

Thinkers360

MARCH 1, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Litmus

MARCH 18, 2021

If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Knowing why people unsubscribe is important for figuring out how you can keep them with an email preference center. Irrelevant content.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Article 7(3):?.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Thinkers360

MARCH 8, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

SendX

FEBRUARY 26, 2021

When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. The list is there, and all you have to do is compose your emails.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Thinkers360

MARCH 22, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 28, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Thinkers360

APRIL 14, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Thinkers360

MARCH 16, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Salesforce Marketing Cloud

DECEMBER 8, 2023

Marketing automation has helped businesses shift away from traditional email tactics — generic messages sent to lengthy subscriber lists — and get more personal. This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

FunnelEnvy

OCTOBER 2, 2023

Users’ email accounts soon became swamped with spam. Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Thinkers360

FEBRUARY 16, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

SalesIntel

OCTOBER 5, 2023

This is where the art of email list segmentation comes into play. This blog will explore the symbiotic relationship between email marketing and email list segmentation. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

ConvertKit

JULY 19, 2021

In season 2, we went beyond the basics, looking at the complexities of email and (hopefully) proving that inbox success has more to do with the person receiving your emails than a robotic, spam-resistant recipe. Open rates were never a perfect metric, and with Apple’s new privacy changes, they’re even less meaningful. [08:44]

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Binary Demand

JUNE 12, 2023

Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? The answer to your question lies in the statistics listed below. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? The answer to your question lies in the statistics listed below. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

FEBRUARY 4, 2022

And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. Compliance. Infrastructure.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Valasys

OCTOBER 10, 2023

This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively. Ensure that you obtain proper consent from your subscribers and provide clear opt-in and opt-out processes. Use this data to refine your messaging and improve future campaigns.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Mailmunch

MAY 27, 2021

When looking to buy an email list, the only thing marketers are looking for is new contacts to email to support their sales team. But acting on this moment of desperation and purchasing an email list can cause more harm than good. . In this article, I talk about why buying email lists is a really bad idea. Buying an email list

Buy 74

Buy Opt-out Opt-in CAN-SPAM 74

Thinkers360

MARCH 15, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size. Tweet this chart ?.

CAN-SPAM 61

CAN-SPAM Privacy Opt-out ROI 61

Thinkers360

FEBRUARY 23, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. They don’t!

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100