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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. For many, link building also presents a challenge.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition.

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The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Today we are going over the rules of link building.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. or worse, to something sketchy like an online pharmacy site); and 2) the author’s approach to the links.

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How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Link building is not what it used to be. As it should. .